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Strategic Marketing

Strategic Marketing deals with the top-level marketing picture of the business: who is the target audience(s), how to reach them, how to deliver a message that would compel them to act, how to nurture leads, and how to retain customers.

It uses the Tactical Marketing building blocks to attain market-product fit, market-media fit, and market-message fit.

Niche Definition

Avatar Identification

Message Storyboarding

Media Discovery

1 Page Marketing Plan

Lead Generation

Customer Retention

Business Defensibility