Strategic Marketing
Strategic Marketing deals with the top-level marketing picture of the business: who is the target audience(s), how to reach them, how to deliver a message that would compel them to act, how to nurture leads, and how to retain customers.
It uses the Tactical Marketing building blocks to attain market-product fit, market-media fit, and market-message fit.
Niche Definition
Avatar Identification
Message Storyboarding
Media Discovery
1 Page Marketing Plan
Lead Generation
Customer Retention
