Scotts Valley SEO Services

Get found on Google in Scotts Valley and the cities around it!

Have more leads, and convert them into customers

Scotts Valley SEO

Scotts Valley SEO Services

Scotts Valley, California

There are around

11,945 people in Scotts Valley

Do you know

  1. How many of them search online for your type of business?
  2. How many of these people actually find you?
  3. How much more money could you make if even just a fraction became your customers?

Now, a New Search Engine Optimization Calculator

can give the answers to these questions – and more!

With this calculator you can

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Find Your Market Opportunity
How many people are searching for your product or service in Scotts Valley each month (probably more than you thought), and how these searches can translates into revenue for your business.

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Identify Your Competition
How strong are your SEO competitors (they are not who you consider your business competitors), and how difficult or easy would it be to outrank (bypass) the competition.

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Know Your Return On Investment (ROI)
Why SEO is probably your best marketing method by far in terms of ROI, and how fast can you get there.

All is needed is your website address, and a way to send you the answer. We do the rest.

Get more than clicks when you choose the right Scotts Valley SEO consultant

Why should you even consider doing Scotts Valley Search Engine Optimization (SEO) for your business?

The answer is simple.

The search engines bring people who are ready to buy now, or need more information before they make their buying decision.

Without them finding your business through search, they will likely go elsewhere. Toย your competitors.

You can bring leads in customers to your business in other channels, like Social Media, Paid Ads, and Email/Mail campaigns. And you probably should.

But if done right, SEO can probably give you one of the best Return On Investment (ROI) on your marketing dollars.

Key statistics about how people buy

Scotts Valley SEO Expert

According toย BrightLocal surveyย in 2020

  • 93% of consumersย used the internet to find a local businessย in the last year, with 34% searching every day
  • 87% of consumers readย online reviews for local businessesย in 2020 โ€“ up from 81% in 2019

In other words, most buyers areย searching onlineย for businesses like yours, and then buy from who they believe has good to excellent reputation.

If they cannot find you when they search online in Scotts Valley โ€“ you probably wonโ€™t get their business.

How does an SEO agency in Scotts Valley or other cities typically work

Scotts Valley SEO Agency

“If you don’t know where you are going, any road will get you there.” – Lewis Carroll

Each SEO agency would likely have its own process when creating an SEO campaign. We believe in setting objectives, expectations, proper planning, and only then – execution.

Our process is greatly influenced by our engineering origin. We follow a structured approach and go by the numbers, both for the preliminary research, and then when monitoring and adjusting the campaign.

Here are the steps we take.

SEO Process diagram

1. Market Research

SEO audit

  • Where are you currently ranking for your main keywords in Scotts Valley
  • How is your website structured
  • How well is your GMB optimized?
  • What does your Analytics data tell?

The market opportunity

  • In what business you are in
  • Who are your customers / clients / patients in Scotts Valley and the surrounding area
  • How many searches per month for your main keywords
  • How much revenue can you expect from an SEO campaign

Evaluating the competition

  • Who are your SEO competitors on Page 1
  • How strong they are
  • What would it take to outrank them
  • How long would it take to do that

2. Campaign Planning

Goals and expectations

  • Where geographically would you like to rank
  • What keywords should you go after
  • When will you start seeing results
  • What will be the cost

Content planning

  • Extensive keyword research
  • Topic clustering
  • Finding low hanging fruit content opportunities
  • Prioritize content writing and sequencing
  • Site structuring

Off-page planning

  • Finding off-page opportunities on other websites and social media
  • Finding citation opportunities of general, local, and industry-related

3. Execution

Content writing

  • Content writing and on-page optimization
  • Internal linking

Off-page execution

  • Creating branded social media properties or linking to them
  • Creating off-page assets
  • Social media syndication
  • Building citations

GMB optimization

  • Create SEO-oriented content for description, services, and products
  • Link from website to the GMB
  • Embed GMB on website
  • Reviews

4. Monitoring.ย  Adjustment.ย  Expansion

Tracking

  • Continuously track ranking of keywords
  • Track ranking of the GMB
  • Track conversions to leads and customers

Making adjustments

  • Content adjustments and creating new content
  • Finding more off-page opportunities
  • Optimize conversions

Geographical and keyword expansion

  • Create local pages for each location around Scotts Valley you want to rank in
  • Optimize each local page based on Page 1 specific SEO competitors
  • Find new keyword opportunities based on the Google Search Console and write content for them

Thinking of using SEO for your business?

While SEO can normally bring tremendous value to a business, sometimes the numbers simply don’t work.

You won’t get the Return On Investment (ROI) you expect, or even risk losing money.

Wouldn’t you rather know before you invest in the campaign?

Have a 15-minute free discovery call with a Scotts Valley SEO specialist in our team to see if SEO is a good fit for you.

Schedule your call now.

SEO services we offer in Scotts Valley

We provide a full range of SEO and Marketing services in Scotts Valley, California . Contact our team today for SEO expert service.

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SEO Audit

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Keyword Research

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Competitive Analysis

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Technical SEO

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On Page SEO

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Off Page SEO

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Structured and Unstructured Citations

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Content Creation

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Content Syndication

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Conversion Optimization

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Web Design (SEO-Optimized)

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Rank Tracking

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Portfolio SEO and City Pages

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Google My Business Optimization and Marketing

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Reputation Management

About Scotts Valley, California

Scotts Valley is a small city in Santa Cruz County, California, United States, about thirty miles (48ย km) south of downtown San Jose and six miles (10ย km) north of the city of Santa Cruz, in the upland slope of the Santa Cruz Mountains. As of the 2020 census, the city population was 12,224. Principal access to the city is supplied by State Route 17 that connects San Jose and Santa Cruz. The city was incorporated in 1966.

(Source: Wikipedia)

Zip Code(s) We Serve in Scotts Valley

95066

Frequently Asked Question

What Does an SEO Expert Do?

The primary duty of an SEO specialist is to ensure that the company's website appears well in search engine results. They accomplish this by optimizing for keywords, studying which keywords other websites utilize, and analyzing data about the site's performance.

While writing strategies and executing them, the SEO consultant must also be concerned with the company's website performance. The specialist will also assess how rivals are doing on search engines to determine whether they can outrank them.

Is it Worth It to Hire an SEO Consultant?

Backlinks are the most essential organic element for search engine optimization. When it comes to backlinks, the most important thing is not how many you have or what kind of backlink they are; rather, it's about their quality.

Is It Worth It To Pay For An SEO Service?

The truth is that they do and if you want to improve your site's SEO, you should hire an SEO company.

Some claim that hiring them is a waste of money and time. They feel they can learn SEO on their own and do it themselves, but there are several drawbacks to doing so. Not every new concept will succeed, and if you're unfamiliar with this area, you'll most likely overlook critical elements of page ranking.

Another disadvantage is that some people may be lured into thinking they've identified the ideal solution for all of their website needs when, in reality, it only applies to a certain niche. If someone requires a site membership system with a PayPal gateway to charge consumers, for example, there are numerous firms that can help them do so; however, engaging one without doing proper research or consulting somebody who knows SEO will not get you very far.

What is SEO Marketing and How Does It Work?

Search Engine Optimization is a technique used by online marketers to increase the ranking of their websites on search engines. This includes organic SEO, which improves your site's natural rankings. There are also many ways to use paid advertising through Google, Yahoo!, and Bing ads. SEO marketing is the process of using SEO to market your site.

If you already have a website, it's time to start optimizing it so that the search engines pay attention. On-page and off-page SEO are important aspects of website optimization. Technical optimization is another form of optimization that may be applied to your site. Content optimization is the most common type of SEO, but there are other types as well.

How Much Does SEO Cost?

SEO is not a one-size-fits-all solution. You might be wondering how much it will cost you. The cost of SEO differs depending on the size of your business. When it comes to the expense of SEO, there are numerous things to consider. Some of these factors are your industry, location, market share, product or service type, competitiveness in the market, and so on. This pricing page is a good resource for getting an idea of how much something costs. Information on other sorts of services you might require is available on this page, including web development and social media management.

The first step in choosing the correct SEO package is to determine how much you can spend. After that, consider why you want more clients. Finally, consider if you truly desire more visitors or if you merely want them on your website; this may appear straightforward yet it might be necessary to abandon Google entirely if more consumers are what you desire. Just like on search engines, search engine optimization (SEO) is a method for increasing the number of visitors to your website by improving its visibility. While everyone uses search engines these days, there are other websites that people visit when looking for anything. If you want more visitors to your website, you may need to go beyond SEO and look at pay-per-click (PPC) or content marketing services, such as blogging or guest blogging.

You may come across additional reports that vary in price from $999 to $100,000 or more on the page linked above.

Can SEO Help Your Business?

If you run a company or are an internet entrepreneur, you may be asking if Search Engine Optimization is beneficial to your website. The answer is yes. Using search engines to locate consumers and other interested people is one of the most effective ways to connect with them. If individuals are looking for what you have to offer but there isn't any information on your site about it, then they will simply move on to somewhere else.

It is critical that you optimize your site for the best SEO practices, such as incorporating relevant keywords in titles and tags, to enhance your chances of ranking highly in search engine results pages (SERPs). Others will discover your website since their search produced something that caught their attention.

Is it possible to rank without a website?

SEO is based on the ranking of your site in search engines, which depends on how many incoming links you have and how much traffic it gets. Implementing these strategies will require time, effort, and money to make them happen, so it's best to start with a website that's already ranking well.

What is SEO and how does it work?

SEO is a combination of on-page and off-page optimization. The final goal is to have content that ranks high in SERPs for highly searched terms, capturing traffic from other sites pointing the way to your own. Some of the most important steps in optimizing your site are to include keywords, titles, and descriptions. The better your content ranks, the more people will visit it.

The first-page ranking you want may take some time to obtain. You'll need to work with an SEO company that has enough clout with search engines to get you there within a reasonable time frame. You can increase your position by getting links from other sites that have a similar audience as yours.

What SEO Techniques Shouldn't You Use?

Cloaking and scraping content are examples of SEO methods that Google does not support.

For example, search engines may see the home page of a website as completely different from what visitors see. One approach to utilize this strategy is to give distinct content to Googlebot and human users through JavaScript code, iframe tags, or meta tags.

Scraping (or crawling) is also not advised because it involves stealing material from other websites without permission. Many sites penalize scrapers with penalties like lower rankings in SERPs for doing so, which breaches copyright laws.

What Does SEO Do for Your Business?

The most effective approach to ensure that your website is successful after a redesign is to have a thorough understanding of SEO strategies. RankBrain will assist you to rank higher than the competition if you do SEO on your site on a regular basis.

Many individuals continue to utilize traditional search results, but there is a growing preference for voice search results. According to Google, the number of voice searches has grown by 30% over the last year.

If you want people to discover your company, long-tail keywords should be included on your website. The easiest method is to include frequently Googled keywords in your H1 tags, meta description, and content title areas.

From a big picture view, SEO is a vast topic. However, as you can see, it is effective. It isn't difficult to implement, and many small business owners use low-tech SEO methods every day. In reality, they have been employing them for years because they understand how successful they can be.

What does duplicate content entail?

Duplicate content occurs when one piece of material is duplicated on the same domain. As a result, each is considered a distinct web document by search engines, which can lead to penalties such as lower rankings in SERPs and penalizing for scraping.

For example, if you have a page about "blue widgets," having another page on the same domain titled "The Blue Widgets" is duplicate content. This would be regarded as two separate web documents by search engines.

Are SEO Tools Worth the Effort?

When it comes to search engine optimization, there are many SEO tools available. SEO tools can be a huge asset for any business and help boost their rankings and progress. The majority of these tools come in the form of plugins and extensions for different browsers and can also be found as stand-alone programs. These tools can find holes in your website's page, show you which keywords are more important and what kind of traffic your website gets.

Is SEO the Same as SEM?

Yes, SEO and SEM are the same thing. Search engine optimization is just one part of it. They're not the same thing because while search engine optimization techniques are used to help increase organic ranking in search engines that will then lead to more people seeing your site, Pay-per-click or SEM is used to go to a particular website when they search for something on Google or another search engine.

The main difference between the two is that SEO focuses on improving your ranking via organic methods through better content and backlinks; whereas SEM allows you to spend money in order to get the top spot on the results page.

Every year, there are always lots of news articles claiming that Google's hands-off approach is hurting local businesses, and just as many articles claiming that Google is actually making it easier than ever for local businesses to succeed.