Santa Cruz SEO Services

Get found on Google in Santa Cruz and the cities around it!

Have more leads, and convert them into customers

Santa Cruz SEO

Santa Cruz SEO Services

Santa Cruz, California

There are around

64,220 people in Santa Cruz

Do you know

  1. How many of them search online for your type of business?
  2. How many of these people actually find you?
  3. How much more money could you make if even just a fraction became your customers?

Now, a New Search Engine Optimization Calculator

can give the answers to these questions – and more!

With this calculator you can

Find Your Market Opportunity
How many people are searching for your product or service in Santa Cruz each month (probably more than you thought), and how these searches can translates into revenue for your business.

Identify Your Competition
How strong are your SEO competitors (they are not who you consider your business competitors), and how difficult or easy would it be to outrank (bypass) the competition.

Know Your Return On Investment (ROI)
Why SEO is probably your best marketing method by far in terms of ROI, and how fast can you get there.

All is needed is your website address, and a way to send you the answer. We do the rest.

Get more than clicks when you choose the right Santa Cruz SEO consultant

Why should you even consider doing Santa Cruz Search Engine Optimization (SEO) for your business?

The answer is simple.

The search engines bring people who are ready to buy now, or need more information before they make their buying decision.

Without them finding your business through search, they will likely go elsewhere. To your competitors.

You can bring leads in customers to your business in other channels, like Social Media, Paid Ads, and Email/Mail campaigns. And you probably should.

But if done right, SEO can probably give you one of the best Return On Investment (ROI) on your marketing dollars.

Key statistics about how people buy

Santa Cruz SEO Expert

According to BrightLocal survey in 2020

  • 93% of consumers used the internet to find a local business in the last year, with 34% searching every day
  • 87% of consumers read online reviews for local businesses in 2020 – up from 81% in 2019

In other words, most buyers are searching online for businesses like yours, and then buy from who they believe has good to excellent reputation.

If they cannot find you when they search online in Santa Cruz – you probably won’t get their business.

How does an SEO agency in Santa Cruz or other cities typically work

Santa Cruz SEO Agency

“If you don’t know where you are going, any road will get you there.” – Lewis Carroll

Each SEO agency would likely have its own process when creating an SEO campaign. We believe in setting objectives, expectations, proper planning, and only then – execution.

Our process is greatly influenced by our engineering origin. We follow a structured approach and go by the numbers, both for the preliminary research, and then when monitoring and adjusting the campaign.

Here are the steps we take.

SEO Process diagram

1. Market Research

SEO audit

  • Where are you currently ranking for your main keywords in Santa Cruz
  • How is your website structured
  • How well is your GMB optimized?
  • What does your Analytics data tell?

The market opportunity

  • In what business you are in
  • Who are your customers / clients / patients in Santa Cruz and the surrounding area
  • How many searches per month for your main keywords
  • How much revenue can you expect from an SEO campaign

Evaluating the competition

  • Who are your SEO competitors on Page 1
  • How strong they are
  • What would it take to outrank them
  • How long would it take to do that

2. Campaign Planning

Goals and expectations

  • Where geographically would you like to rank
  • What keywords should you go after
  • When will you start seeing results
  • What will be the cost

Content planning

  • Extensive keyword research
  • Topic clustering
  • Finding low hanging fruit content opportunities
  • Prioritize content writing and sequencing
  • Site structuring

Off-page planning

  • Finding off-page opportunities on other websites and social media
  • Finding citation opportunities of general, local, and industry-related

3. Execution

Content writing

  • Content writing and on-page optimization
  • Internal linking

Off-page execution

  • Creating branded social media properties or linking to them
  • Creating off-page assets
  • Social media syndication
  • Building citations

GMB optimization

  • Create SEO-oriented content for description, services, and products
  • Link from website to the GMB
  • Embed GMB on website
  • Reviews

4. Monitoring.  Adjustment.  Expansion

Tracking

  • Continuously track ranking of keywords
  • Track ranking of the GMB
  • Track conversions to leads and customers

Making adjustments

  • Content adjustments and creating new content
  • Finding more off-page opportunities
  • Optimize conversions

Geographical and keyword expansion

  • Create local pages for each location around Santa Cruz you want to rank in
  • Optimize each local page based on Page 1 specific SEO competitors
  • Find new keyword opportunities based on the Google Search Console and write content for them

Thinking of using SEO for your business?

While SEO can normally bring tremendous value to a business, sometimes the numbers simply don’t work.

You won’t get the Return On Investment (ROI) you expect, or even risk losing money.

Wouldn’t you rather know before you invest in the campaign?

Have a 15-minute free discovery call with a Santa Cruz SEO specialist in our team to see if SEO is a good fit for you.

Schedule your call now.

SEO services we offer in Santa Cruz

We provide a full range of SEO and Marketing services in Santa Cruz, California . Contact our team today for SEO expert service.

SEO Audit

Keyword Research

Competitive Analysis

Technical SEO

On Page SEO

Off Page SEO

Structured and Unstructured Citations

Content Creation

Content Syndication

Conversion Optimization

Web Design (SEO-Optimized)

Rank Tracking

Portfolio SEO and City Pages

Google My Business Optimization and Marketing

Reputation Management

About Santa Cruz, California

Santa Cruz (Spanish for 'Holy Cross') is the county seat and largest city of Santa Cruz County, California. As of 2019, the U.S. Census Bureau estimated Santa Cruz's population at 64,608.

Situated on the northern edge of Monterey Bay, about 32 mi (51 km) south of San Jose and 75 mi (120 km) south of San Francisco, the city is part of the 12-county San Jose-San Francisco-Oakland Combined Statistical Area.

(Source: Wikipedia)

Zip Code(s) We Serve in Santa Cruz

95060 95061 95062 95063 95064 95065 95067

Other Nearby Locations

Frequently Asked Question

Is Search Engine Optimization (SEO) the Same as search engine marketing (SEM)?

Yes, they're the same thing. They're both parts of search marketing. They're not the same because, whereas search engine optimization methods are used to assist boost organic ranking in search engines that will then bring more people to your site, Pay-per-click or SEM is utilized to go to a specific website when someone searches for something on Google.

The distinction between the two is that SEO focuses on getting better ranks via organic methods by creating more useful content and backlinks, whereas SEM allows you to spend money in order to rise to the top of search engine results pages (SERPs).

Every year, there are hundreds of newspaper articles complaining that Google's hands-off approach is hurting local businesses, and hundreds more denying it.

What SEO Strategies Should Be Avoided?

Cloaking and scraping content are examples of SEO methods that Google does not support.

For example, search engines may see the home page of a website as completely different from what visitors see. One approach to utilize this strategy is to give distinct content to Googlebot and human users through JavaScript code, iframe tags, or meta tags.

Scraping is also not advised since it involves extracting information from different websites without permission. Copyright laws are broken, and scrapers may be penalized by having their positions in SERPs decreased.

What is Search Engine Optimization and How Does It Work?

On-page and off-page SEO are two aspects of SEO. The ultimate aim is to get content that ranks high in the SERPs for highly sought terms, capturing traffic from other websites that point visitors toward your own. Keywords, titles, and descriptions are some of the most crucial elements of site optimization. The more successful your material is, the more people will visit it.

The first-page ranking you want may take some time to obtain. You'll need to work with an SEO company that has enough clout with search engines to get you there within a reasonable time frame. You can increase your position by getting links from other sites that have a similar audience as yours.

What does duplicate content entail?

Duplicate content means any one item of content that has been duplicated on the same domain. This is because search engines consider each component as a separate web document, resulting in penalties such as a lower ranking in SERPs and penalty scraping.

If you have a page about "blue widgets," for example, having another page on the same domain called "The Blue Widgets" is duplicate content. Search engines would consider this to be two separate web documents.

Is it Worth It to Use SEO Tools?

There are several SEO tools for searching engine optimization. SEO tools may be a valuable resource for any company and can help improve their position in the SERPs. The majority of these applications, which are typically known as plugins and add-ons for various browsers, can be downloaded as standalone programs as well. These software programs can identify flaws in your website's page, show you which keywords are more important and how much traffic your site gets.

How Can SEO Help Your Business?

The most effective approach to make sure your website is successful after a redesign is to master the SEO tactics that work. RankBrain will assist you in ranking higher than your competitors if you do SEO on a regular basis.

However, the majority of people still utilize Google search results, although there is a movement towards voice search results. In the previous year, Google has said that the number of voice searches has increased by 30%.

If you want people to discover your company, long-tail keywords should be included on your website. The easiest method is to include frequently Googled keywords in your H1 tags, meta description, and content title areas.

You can see that SEO is a broad topic, but the truth is that it works. It is not difficult to do, and many small business owners use basic SEO techniques. In fact, they have been using them for years as they have seen how effective they can be.

Can SEO Help Your Business?

If you're an internet entrepreneur or run a company, you may be wondering if Search Engine Optimization (SEO) will aid your website. The answer is yes. Using search engines to locate clients and other interested parties is one of the greatest ways to engage with them. If people are looking for what you have to offer but can't find any information on your site about it, they will simply move on to somewhere else.

By utilizing SEO best practices like including relevant keywords in titles and tags, you may improve your chances of ranking highly in search engine results pages (SERPs). Others will discover your site when this happens since their search brought up something that piques their interest.

Is It Worth Investing in an SEO Company?

The fact is that they do, and if you want to enhance the SEO of your website, you should engage an SEO firm.

They may be a waste of money and time, according to some. They think they can learn SEO on their own and do it themselves, but there are several drawbacks to doing so. Not every fresh concept will succeed, and if you're just getting started, you've got a good chance of overlooking essential aspects of page ranking.

Another disadvantage is that some individuals have been taken advantage of into believing they found the ideal solution for all of their website needs when in reality it only works for a specific niche. If someone wants a site membership system with a PayPal gateway to charge consumers, for example, there are several businesses that can provide this. Hiring one without doing research or consulting someone who understands SEO won't get you anywhere.

Is it Worth It to Get SEO Services?

Backlinks are the most important organic factor for search engine optimization. The thing with backlinks is that it's not about how many you have, or what kind of backlink you have, but rather what the quality of the backlinks is.

Is it possible to rank without a website?

SEO is based on the ranking of your site in search engines, which depends on how many incoming links you have and how much traffic it gets. Implementing these strategies will require time, effort, and money to make them happen, so it's best to start with a website that's already ranking well.

What Does a Search Engine Optimization Expert Do?

The main function of an SEO specialist is to make sure that a company's website is well-positioned in search engine results. They accomplish this by optimizing for keywords, studying what keywords other websites are targeting, and analyzing data about the website's performance.

The SEO specialist also needs to monitor the performance of the business's website, making sure that it is relevant to key terms and phrases. The specialist will also be looking at how competitors are doing on search engines to see if they can outrank them.

What is SEO Marketing and How Does It Work?

The aim of Search Engine Optimization (SEO) is to improve the ranking of a website on search engines. This includes organic SEO, which aims to enhance your site's natural rankings. There are several tactics for utilizing sponsored Google, Yahoo!, and Bing advertisements. The technique of marketing with search engine optimization is known as SEO marketing.

If you've already created a website, then it's time to start optimizing it so that the search engines will take notice. There are four main areas where you can optimize your website: on-page optimization, off-page optimization, technical optimization, and content optimization.

What is the Cost of Search Engine Optimization?

It is important to note that SEO is not one-size-fits-all. You may be wondering how much it will cost you. The expense of SEO varies from company to business, as does the process itself. There are a variety of things to consider when it comes to the price of SEO. Your business, region, market share, product or service type, competitiveness in the marketplace, and several other factors are examples. Check out this pricing page to obtain an idea of how much it will cost you. The page also includes information on different kinds of services that may be required for your business such as website design and social media management.

The first step to determining the right SEO package is to figure out how much you can afford. Next, you need to identify your goals for why you want more customers. Finally, ask yourself if more customers are what you truly want, or do you simply want them on your website? The answer may sound simple but if more customers are what you want, you might need to step away from Google altogether. Search engines are used by everyone these days but there are other websites that people visit when they search for something. If your goal is more traffic to your website, you may have to go beyond SEO altogether and look at pay per click (PPC) or content marketing services like blogging or guest blogging. You can think of it this way: if you need targeted traffic to your website, then SEO may not be what you need at all because search engines are just one source of traffic.

If you don't mind spending a little extra for the privilege of obtaining an account with access to their "Trusted Choice" service, there are additional reports available at prices ranging from $999 to over $100,000.