Social Media Marketing in San Jose, CA
Frustrated with your social media marketing?
Things are not working as they should (or not at all?)
Many business owners and managers in San Jose and beyond had high hopes from Facebook, Instagram, Pinterest, Linked In, and other social media sites.
Just to be disappointed time and again.
Why is that?
3 Main Reasons
- Customer-Product/Service Mismatch
Should a dermatologist try to sell Botox injections to millenials?
No. But their parents would make a better fit.
- Customer-Message Mismatch
Should a lawn mower manufacturer try to use a woman swimsuit model to promote their product?
Probably not. Instead they should try to use Brasley Cooper as a spokesperson.
- Customer-Media Mismatch
Should a Financial Planner advertise on a Teenager’s blog?
No. Unless the ad reads: “if you need more weekly allowance – have your Dad contact me.”
Any such mismatch makes your marketing ineffective and is a sure recipe for wasting marketing dollars.
Do you have a mismatch in your marketing?
2. Little or No Followup
There are another 37% that are likely to buy from you if you follow up properly.
If you don’t follow up with your prospects and/or leads – you will lose them.
Do you follow up properly?
3. Misunderstanding of “Marketing Budget”
Imagine a machine in which you put a quarter, pull a handle, and it spits $2 – every time. How many quarters would you put in?
That’s right. As many you could.
You’d even mortgage your home and sell your mother-in-law to the Taliban, just to get more quarters.
Now, if you were to put in a quarter in your marketing machine and pull out $2 in profits – every time, how many quarters would you allocate to your marketing?
Right again. As many as you could.
This is called a “Predictable Marketing Machine”.
Many businesses don’t have such of a predictable marketing machine and therefore don’t know what will be the return on their marketing investment.
That’s why they call it instead a “marketing budget“, limit it, and pray they will see a positive return.
Do you have a predictable marketing machine?
Every month we cover the marketing analysis cost of 5 qualified local businesses around San Jose
Your business can be in any industry, and qualifies if:
You have been in business for a while and already have customers
You invest in marketing but not happy with the results
You provide excellent product/service
Does your business qualify?
Please select a 15-minute time slot so that we can propose better marketing solutions for your business.
About Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.
About Social Network Advertising
Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately.
Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.
About San Jose, California
San Jose[A] (/ˌsæn hoʊˈzeɪ, -ˈseɪ/; Spanish: [saŋ xoˈse]; Spanish for “Saint Joseph”), officially the City of San José,[B] is the economic, cultural and political center of Silicon Valley, and the largest city in Northern California (both by population and area). With an estimated 2017 population of 1,035,317, it is the third-most populous city in California (after Los Angeles and San Diego) and the tenth-most populous in United States. Located in the center of the Santa Clara Valley, on the southern shore of San Francisco Bay, San Jose covers an area of 179.97 square miles (466.1 km2). San Jose is the county seat of Santa Clara County, the most affluent county in California and one of the most affluent counties in the United States. San Jose is the main component of the San Jose–Sunnyvale–Santa Clara Metropolitan Statistical Area, with an estimated population of around 2 million residents in 2018. It is also the most populous city in both the San Francisco Bay Area and the San Jose-San Francisco-Oakland Combined Statistical Area, which contain 7.7 million and 8.7 million people respectively.
San Jose is a global city, notable as a center of innovation, for its affluence, Mediterranean climate, and extremely high cost of living. San Jose’s location within the booming high tech industry, as a cultural, political, and economic center has earned the city the nickname “Capital of Silicon Valley”. San Jose is one of the wealthiest major cities in the United States and the world, and has the third highest GDP per capita in the world (after Zürich, Switzerland and Oslo, Norway), according to the Brookings Institution. The San Jose Metropolitan Area has the most millionaires and the most billionaires in the United States per capita. With a median home price of $1,085,000, San Jose has the most expensive housing market in the country and the fifth most expensive housing market in the world, according to the 2017 Demographia International Housing Affordability Survey. Major global tech companies including Cisco Systems, eBay, Adobe Systems, PayPal, Broadcom, Samsung, Acer, Hewlett Packard Enterprise, and Western Digital maintain their headquarters in San Jose, in the center of Silicon Valley.
San Jose to Real X Marketing
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