Social Media Marketing in Rohnert Park, CA

Frustrated with your social media marketing?

Things are not working as they should (or not at all?)

You are not alone.

Many business owners and managers in Rohnert Park and beyond had high hopes from Facebook, Instagram, Pinterest, Linked In, and other social media sites.

Just to be disappointed time and again.

Why is that?

3 Main Reasons

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Mismatches

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Followup

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"Marketing Budget"

Let’s explain

1. Mismatches

There might be one or more mismatches in your marketing related to your customer/client/patient.

  • Customer-Product/Service Mismatch
    Should a dermatologist try to sell Botox injections to millenials?
    No. But their parents would make a better fit.
  • Customer-Message Mismatch
    Should a lawn mower manufacturer try to use a woman swimsuit model to promote their product?
    Probably not. Instead they should try to use Brasley Cooper as a spokesperson.
  • Customer-Media Mismatch
    Should a Financial Planner advertise on a Teenager’s blog?
    No. Unless the ad reads: “if you need more weekly allowance – have your Dad contact me.”

Any such mismatch makes your marketing ineffective and is a sure recipe for wasting marketing dollars.

Do you have a mismatch in your marketing?

Find out here

2. Little or No Followup

Statistically only 3% of your website/blog visitors are ready to purchase your product/service on their first exposure.

There are another 37% that are likely to buy from you if you follow up properly.

If you don’t follow up with your prospects and/or leads – you will lose them.

Do you follow up properly?

Find out here

3. Misunderstanding of “Marketing Budget”

Imagine a machine in which you put a quarter, pull a handle, and it spits $2 – every time. How many quarters would you put in?

That’s right. As many you could.

You’d even mortgage your home and sell your mother-in-law to the Taliban, just to get more quarters.

Now, if you were to put in a quarter in your marketing machine and pull out $2 in profits – every time, how many quarters would you allocate to your marketing?

Right again. As many as you could.

This is called a “Predictable Marketing Machine”.

Many businesses don’t have such of a predictable marketing machine and therefore don’t know what will be the return on their marketing investment.

That’s why they call it instead a “marketing budget“, limit it, and pray they will see a positive return.

Do you have a predictable marketing machine?

Find out here

Can we help putting your marketing on the right track:

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Identifying your mismatch(es)

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Reviewing your Followup patterns

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Handing you the Blueprint of the RIGHT marketing machine for your business

while we cover the cost ($500 value) of that?

Every month we cover the marketing analysis cost of 5 qualified local businesses around Rohnert Park

Your business can be in any industry, and qualifies if:

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You have been in business for a while and already have customers

sorry, no startups, please.
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You invest in marketing but not happy with the results

any type of marketing: coupons, digital (SEO, Facebook Ads, Google Ads, Social media articles and website blog), magazines, Yellow Pages, radio, cable, etc.
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You provide excellent product/service

and your customers/clients/patients give you great written or verbal reviews.

Does your business qualify?

Please select a 15-minute time slot so that we can propose better marketing solutions for your business.

About Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.

About Social Network Advertising

Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately.

Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.

About Rohnert Park, California

Rohnert Park is a city in Sonoma County, California, United States, located approximately 50 miles (80 km) north of San Francisco. The population at the 2010 United States Census was 40,971. It is an early planned city and is the sister city of Hashimoto in Japan.[8] Sonoma State University, part of the California State University system, is located nearby.

According to the United States Census Bureau, Rohnert Park has a total area of 7.0 square miles (18 km2), 99.93% of it land and 0.07% of it water.

Driving Directions

Rohnert Park to Real X Marketing

Zip Codes

94927 94928 95407