Social Media Marketing in Richmond, CA

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.

Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately.

Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.

Richmond (/ˈrɪtʃmənd/) is a city in western Contra Costa County, California, United States. The city was incorporated on August 7, 1905.[14] Located in the East Bay region of the San Francisco Bay Area, Richmond borders the cities of San Pablo, Albany, El Cerrito and Pinole in addition to the unincorporated communities of North Richmond, Hasford Heights, Kensington, El Sobrante, Bayview-Montalvin Manor, Tara Hills, and East Richmond Heights, and for a short distance San Francisco on Red Rock Island in the San Francisco Bay. Richmond is one of two cities, the other being San Rafael, California, that sits on the shores of San Francisco Bay and San Pablo Bay simultaneously.

Under the McLaughlin Administration, Richmond was the largest city in the United States served by a Green Party mayor.[15] As of the 2010 U.S. Census, the city’s population is at 103,710, making it the second largest city in the United States named Richmond. The largest, Richmond, Virginia, is the namesake of the California city.