Social Media Marketing in Menlo Park, CA

Frustrated with your social media marketing?

Things are not working as they should (or not at all?)

You are not alone.

Many business owners and managers in Menlo Park and beyond had high hopes from Facebook, Instagram, Pinterest, Linked In, and other social media sites.

Just to be disappointed time and again.

Why is that?

3 Main Reasons

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Mismatches

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Followup

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"Marketing Budget"

Let’s explain

1. Mismatches

There might be one or more mismatches in your marketing related to your customer/client/patient.

  • Customer-Product/Service Mismatch
    Should a dermatologist try to sell Botox injections to millenials?
    No. But their parents would make a better fit.
  • Customer-Message Mismatch
    Should a lawn mower manufacturer try to use a woman swimsuit model to promote their product?
    Probably not. Instead they should try to use Brasley Cooper as a spokesperson.
  • Customer-Media Mismatch
    Should a Financial Planner advertise on a Teenager’s blog?
    No. Unless the ad reads: “if you need more weekly allowance – have your Dad contact me.”

Any such mismatch makes your marketing ineffective and is a sure recipe for wasting marketing dollars.

Do you have a mismatch in your marketing?

2. Little or No Followup

Statistically only 3% of your website/blog visitors are ready to purchase your product/service on their first exposure.

There are another 37% that are likely to buy from you if you follow up properly.

If you don’t follow up with your prospects and/or leads – you will lose them.

Do you follow up properly?

3. Misunderstanding of “Marketing Budget”

Imagine a machine in which you put a quarter, pull a handle, and it spits $2 – every time. How many quarters would you put in?

That’s right. As many you could.

You’d even mortgage your home and sell your mother-in-law to the Taliban, just to get more quarters.

Now, if you were to put in a quarter in your marketing machine and pull out $2 in profits – every time, how many quarters would you allocate to your marketing?

Right again. As many as you could.

This is called a “Predictable Marketing Machine”.

Many businesses don’t have such of a predictable marketing machine and therefore don’t know what will be the return on their marketing investment.

That’s why they call it instead a “marketing budget“, limit it, and pray they will see a positive return.

Do you have a predictable marketing machine?

Can we help putting your marketing on the right track:

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Identifying your mismatch(es)

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Reviewing your Followup patterns

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Handing you the Blueprint of the RIGHT marketing machine for your business

while we cover the cost ($500 value) of that?

Every month we cover the marketing analysis cost of 5 qualified local businesses around Menlo Park

Your business can be in any industry, and qualifies if:

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You have been in business for a while and already have customers

sorry, no startups, please.
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You invest in marketing but not happy with the results

any type of marketing: coupons, digital (SEO, Facebook Ads, Google Ads, Social media articles and website blog), magazines, Yellow Pages, radio, cable, etc.
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You provide excellent product/service

and your customers/clients/patients give you great written or verbal reviews.

Does your business qualify?

Please select a 15-minute time slot so that we can propose better marketing solutions for your business.

About Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.

About Social Network Advertising

Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately.

Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.

About Menlo Park, California

Menlo Park is a city at the eastern edge of San Mateo County, in the San Francisco Bay Area of California, in the United States. It is bordered by San Francisco Bay on the north and east; East Palo Alto, Palo Alto, and Stanford to the south; Atherton, North Fair Oaks, and Redwood City to the west. Menlo Park is one of the most educated cities in the state of California and the United States; nearly 70% of residents over the age of 25 has earned a bachelor’s degree or higher.[7] Menlo Park had 32,026 inhabitants according to the 2010 United States Census, which had grown to an estimated 34,357 inhabitants by 2017.[8][9] The city is home to the corporate headquarters of Facebook.

According to the United States Census Bureau, the city has a total area of 17.4 square miles (45 km2), of which 9.8 square miles (25 km2) is land and 7.6 square miles (20 km2) is water. The total area is 43.79% water. Menlo Park is long and narrow on a northeast to southwest axis. The northeast portion borders the San Francisco Bay and includes the Dumbarton Bridge that connects Menlo Park to Fremont on the east side of the bay. The city shoreline includes the city’s largest park, Bedwell Bayfront Park 160 acres (65 ha) and the Don Edwards San Francisco Bay National Wildlife Refuge.[10] San Francisquito Creek marks much of the southeast border of the city. West Menlo Park (not part of the city despite its name) along Alameda de las Pulgas nearly separates the southwestern part of the city (known as Sharon Heights) from the rest. The extreme southwest is clipped by Interstate 280.

Driving Directions

Menlo Park to Real X Marketing

Zip Codes

94025

Summary
Service Type
Social Media Marketing
Provider Name
Real X Marketing,
800 W. El Camino Real, Suite 180,Mountain View,California-94040,
Telephone No.(888) 994-5103
Area
Menlo Park, CA
Description
Social Media Marketing in Menlo Park