Social Media Marketing in El Cerrito, CA
Frustrated with your social media marketing?
Things are not working as they should (or not at all?)
Many business owners and managers in El Cerrito and beyond had high hopes from Facebook, Instagram, Pinterest, Linked In, and other social media sites.
Just to be disappointed time and again.
Why is that?
3 Main Reasons
- Customer-Product/Service Mismatch
Should a dermatologist try to sell Botox injections to millenials?
No. But their parents would make a better fit.
- Customer-Message Mismatch
Should a lawn mower manufacturer try to use a woman swimsuit model to promote their product?
Probably not. Instead they should try to use Brasley Cooper as a spokesperson.
- Customer-Media Mismatch
Should a Financial Planner advertise on a Teenager’s blog?
No. Unless the ad reads: “if you need more weekly allowance – have your Dad contact me.”
Any such mismatch makes your marketing ineffective and is a sure recipe for wasting marketing dollars.
Do you have a mismatch in your marketing?
2. Little or No Followup
There are another 37% that are likely to buy from you if you follow up properly.
If you don’t follow up with your prospects and/or leads – you will lose them.
Do you follow up properly?
3. Misunderstanding of “Marketing Budget”
Imagine a machine in which you put a quarter, pull a handle, and it spits $2 – every time. How many quarters would you put in?
That’s right. As many you could.
You’d even mortgage your home and sell your mother-in-law to the Taliban, just to get more quarters.
Now, if you were to put in a quarter in your marketing machine and pull out $2 in profits – every time, how many quarters would you allocate to your marketing?
Right again. As many as you could.
This is called a “Predictable Marketing Machine”.
Many businesses don’t have such of a predictable marketing machine and therefore don’t know what will be the return on their marketing investment.
That’s why they call it instead a “marketing budget“, limit it, and pray they will see a positive return.
Do you have a predictable marketing machine?
Every month we cover the marketing analysis cost of 5 qualified local businesses around El Cerrito
Your business can be in any industry, and qualifies if:
You have been in business for a while and already have customers
You invest in marketing but not happy with the results
You provide excellent product/service
Does your business qualify?
Please select a 15-minute time slot so that we can propose better marketing solutions for your business.
About Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.
About Social Network Advertising
Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately.
Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.
About El Cerrito, California
El Cerrito is a city in Contra Costa County, California, United States, and forms part of the San Francisco Bay Area. It has a population of 23,549 according to the 2010 census. El Cerrito was founded by refugees from the 1906 San Francisco earthquake. It was incorporated in 1917 as a village with 1,500 residents. As of the census in 2000, there were 23,171 people, 10,208 households and 5,971 families in the city. The top 20 employers in the city, according to the 2013 Comprehensive Annual Financial Report, include such entities as the West Contra Costa Unified School District, the City of El Cerrito, Lucky Stores, Pastime ACE Hardware, and Honda of El Cerrito.
El Cerrito was founded by refugees from the 1906 San Francisco earthquake. They settled in what was then Don Víctor Castro’s Rancho San Pablo, and adjacent to the ranch owned by the family of Luís María Peralta, the Rancho San Antonio. A post office opened at the settlement in 1909 and the refugee camp became known as Rust, after Wilhelm F. Rust, its first postmaster. The village’s residents did not care for the name and changed it to El Cerrito (meaning “little hills” or “knoll”) in 1916, in reference to the many individual hills in the village. A year later, El Cerrito was incorporated as a village with 1,500 residents.
El Cerrito to Real X Marketing