Social Media Marketing in East Palo Alto, CA

Frustrated with your social media marketing?

Things are not working as they should (or not at all?)

You are not alone.

Many business owners and managers in East Palo Alto and beyond had high hopes from Facebook, Instagram, Pinterest, Linked In, and other social media sites.

Just to be disappointed time and again.

Why is that?

3 Main Reasons

et|icon_circle-selected|\

Mismatches

et|icon_circle-selected|\

Followup

et|icon_circle-selected|\

"Marketing Budget"

Let’s explain

1. Mismatches

There might be one or more mismatches in your marketing related to your customer/client/patient.

  • Customer-Product/Service Mismatch
    Should a dermatologist try to sell Botox injections to millenials?
    No. But their parents would make a better fit.
  • Customer-Message Mismatch
    Should a lawn mower manufacturer try to use a woman swimsuit model to promote their product?
    Probably not. Instead they should try to use Brasley Cooper as a spokesperson.
  • Customer-Media Mismatch
    Should a Financial Planner advertise on a Teenager’s blog?
    No. Unless the ad reads: “if you need more weekly allowance – have your Dad contact me.”

Any such mismatch makes your marketing ineffective and is a sure recipe for wasting marketing dollars.

Do you have a mismatch in your marketing?

2. Little or No Followup

Statistically only 3% of your website/blog visitors are ready to purchase your product/service on their first exposure.

There are another 37% that are likely to buy from you if you follow up properly.

If you don’t follow up with your prospects and/or leads – you will lose them.

Do you follow up properly?

3. Misunderstanding of “Marketing Budget”

Imagine a machine in which you put a quarter, pull a handle, and it spits $2 – every time. How many quarters would you put in?

That’s right. As many you could.

You’d even mortgage your home and sell your mother-in-law to the Taliban, just to get more quarters.

Now, if you were to put in a quarter in your marketing machine and pull out $2 in profits – every time, how many quarters would you allocate to your marketing?

Right again. As many as you could.

This is called a “Predictable Marketing Machine”.

Many businesses don’t have such of a predictable marketing machine and therefore don’t know what will be the return on their marketing investment.

That’s why they call it instead a “marketing budget“, limit it, and pray they will see a positive return.

Do you have a predictable marketing machine?

Can we help putting your marketing on the right track:

et|icon_box-checked|Z

Identifying your mismatch(es)

et|icon_box-checked|Z

Reviewing your Followup patterns

et|icon_box-checked|Z

Handing you the Blueprint of the RIGHT marketing machine for your business

while we cover the cost ($500 value) of that?

Every month we cover the marketing analysis cost of 5 qualified local businesses around East Palo Alto

Your business can be in any industry, and qualifies if:

et|icon_check|N

You have been in business for a while and already have customers

sorry, no startups, please.
et|icon_check|N

You invest in marketing but not happy with the results

any type of marketing: coupons, digital (SEO, Facebook Ads, Google Ads, Social media articles and website blog), magazines, Yellow Pages, radio, cable, etc.
et|icon_check|N

You provide excellent product/service

and your customers/clients/patients give you great written or verbal reviews.

Does your business qualify?

Please select a 15-minute time slot so that we can propose better marketing solutions for your business.

About Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.

About Social Network Advertising

Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately.

Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.

About East Palo Alto, California

East Palo Alto (abbreviated E.P.A.) is a city in San Mateo County, California, United States. As of the 2010 census, the population of East Palo Alto was 28,155. It is situated on the San Francisco Peninsula, roughly halfway between the cities of San Francisco and San Jose. To the north and east is the San Francisco Bay, to the west is the city of Menlo Park, and to the south the city of Palo Alto. Despite being called “East” Palo Alto, the city is directly north of Palo Alto. While often incorrectly assumed to be part of the city of Palo Alto,[4][5] East Palo Alto has always been a separate entity since its founding as an unincorporated community until its incorporation in July 1983. It is also in San Mateo County, while Palo Alto is in Santa Clara County. The two cities are separated only by San Francisquito Creek and, largely, the Bayshore Freeway (the vast majority of East Palo Alto is northeast of the freeway, while all of the residential part of Palo Alto is southwest of the freeway). The revitalization projects in 2000, and high income high-tech professionals moving into new developments, including employees from Google and Facebook, have begun to eliminate the cultural and economic differences between the two cities.[6] East Palo Alto and Palo Alto share both telephone area codes and postal ZIP codes.

43% of East Palo Alto’s residents were African Americans in 1990,[7] which was the result of redlining practices and racial deed restrictions in Palo Alto.[8] Latinos now constitute about 65% of the total population, while the proportion of African Americans has decreased to about 15%. A small minority of Pacific Islanders also reside in East Palo Alto, most of Tongan, Samoan and Fijian origin.[citation needed]. East Palo Alto has the largest concentration of Pacific Islanders of any American city or town outside Hawaii.[citation needed].

Driving Directions

East Palo Alto to Real X Marketing

Zip Codes

94303

Summary
Service Type
Social Media Marketing
Provider Name
Real X Marketing,
800 W. El Camino Real, Suite 180,Mountain View,California-94040,
Telephone No.(888) 994-5103
Area
East Palo Alto, CA
Description
Social Media Marketing in East Palo Alto