Social Media Marketing in Boyes Hot Springs, CA

Frustrated with your social media marketing?

Things are not working as they should (or not at all?)

You are not alone.

Many business owners and managers in Boyes Hot Springs and beyond had high hopes from Facebook, Instagram, Pinterest, Linked In, and other social media sites.

Just to be disappointed time and again.

Why is that?

3 Main Reasons

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Mismatches

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Followup

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"Marketing Budget"

Let’s explain

1. Mismatches

There might be one or more mismatches in your marketing related to your customer/client/patient.

  • Customer-Product/Service Mismatch
    Should a dermatologist try to sell Botox injections to millenials?
    No. But their parents would make a better fit.
  • Customer-Message Mismatch
    Should a lawn mower manufacturer try to use a woman swimsuit model to promote their product?
    Probably not. Instead they should try to use Brasley Cooper as a spokesperson.
  • Customer-Media Mismatch
    Should a Financial Planner advertise on a Teenager’s blog?
    No. Unless the ad reads: “if you need more weekly allowance – have your Dad contact me.”

Any such mismatch makes your marketing ineffective and is a sure recipe for wasting marketing dollars.

Do you have a mismatch in your marketing?

2. Little or No Followup

Statistically only 3% of your website/blog visitors are ready to purchase your product/service on their first exposure.

There are another 37% that are likely to buy from you if you follow up properly.

If you don’t follow up with your prospects and/or leads – you will lose them.

Do you follow up properly?

3. Misunderstanding of “Marketing Budget”

Imagine a machine in which you put a quarter, pull a handle, and it spits $2 – every time. How many quarters would you put in?

That’s right. As many you could.

You’d even mortgage your home and sell your mother-in-law to the Taliban, just to get more quarters.

Now, if you were to put in a quarter in your marketing machine and pull out $2 in profits – every time, how many quarters would you allocate to your marketing?

Right again. As many as you could.

This is called a “Predictable Marketing Machine”.

Many businesses don’t have such of a predictable marketing machine and therefore don’t know what will be the return on their marketing investment.

That’s why they call it instead a “marketing budget“, limit it, and pray they will see a positive return.

Do you have a predictable marketing machine?

Can we help putting your marketing on the right track:

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Identifying your mismatch(es)

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Reviewing your Followup patterns

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Handing you the Blueprint of the RIGHT marketing machine for your business

while we cover the cost ($500 value) of that?

Every month we cover the marketing analysis cost of 5 qualified local businesses around Boyes Hot Springs

Your business can be in any industry, and qualifies if:

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You have been in business for a while and already have customers

sorry, no startups, please.
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You invest in marketing but not happy with the results

any type of marketing: coupons, digital (SEO, Facebook Ads, Google Ads, Social media articles and website blog), magazines, Yellow Pages, radio, cable, etc.
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You provide excellent product/service

and your customers/clients/patients give you great written or verbal reviews.

Does your business qualify?

Please select a 15-minute time slot so that we can propose better marketing solutions for your business.

About Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.

About Social Network Advertising

Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately.

Social media targeting combines current targeting options (such as geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media targeting, advertisements are distributed to users based on information gathered from target group profiles.

About Boyes Hot Springs, California

Boyes Hot Springs (also called Boyes Springs or The Springs[5])is a census-designated place (CDP) in Sonoma Valley, Sonoma County, California, United States. The population was 6,656 people at the 2010 census. Resorts in Boyes Hot Springs, El Verano, Fetters Hot Springs, and Agua Caliente were popular health retreats for tourists from San Francisco and points beyond until the middle of the 20th century because of the geothermic hot springs that still well up from deep within the earth.

The area was first occupied by Indigenous peoples who discovered and used the hot springs that the area is named after. Eventually, in July 1840, Lazaro Piña was deeded 50,000 acres by the Mexican government as Rancho Agua Caliente. Sometime in 1849 Thaddeus M. Leavenworth acquired 320 acres of the Rancho in what became present-day Agua Caliente, Fetters Hot Springs, Boyes Hot Springs, and part of Maxwell Farm.[6] In 1889, property was being sold in the area as being near the “celebrated old Indian Medicine Spring.”[5] Henry Ernest Boyes discovered hot springs in 1895 in the central part of the area. He and his wife called the area Agua Rica.[5][7] and started the Boyes Hot Springs Hotel, which is now the site of the Fairmont Hotels and Resorts’ Sonoma Mission Inn and Spa.[7] The area became popular with tourists, with over 70,000 visiting each year. A railroad serviced the area during this period.[8]

Driving Directions

Boyes Hot Springs to Real X Marketing

Zip Codes

95416 95476

Summary
Service Type
Social Media Marketing
Provider Name
Real X Marketing,
800 W. El Camino Real, Suite 180,Mountain View,California-94040,
Telephone No.(888) 994-5103
Area
Boyes Hot Springs, CA
Description
Social Media Marketing in Boyes Hot Springs