Lead Generation For Small Businesses in Stanford, CA

Looking for a competent Stanford small business lead gen company?

Welcome to 2020, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in Stanford

Here is an example of connecting the entities to create a lead generation system for a dentist in Stanford.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in Stanford, CA

How do you attract customers in Stanford, CA?

7 Excellent Ways to Attract New CustomersIdentify Your Ideal Client. It’s much easier to look for clients if you understand the type of customers you seek. Discover Where Your Customer Lives. Know Your Business Inside and Out. Position Yourself as the Answer. Attempt Direct Response Marketing. Develop Partnerships. Follow Up.

Are cold calls dead?

Is cold calling dead? Not truly. Cold calling is a conventional sales technique that involves calling people with whom you have no existing relationship. It’s still part of the contemporary sales representative’s workflow, however there are better methods to conduct this outreach.

How do you produce leads?

20 Smart Ways to Generate More Leads for Your BusinessDirectly engage with leads. Direct consumer engagement ought to one of your top concerns. Deploy outbound & inbound marketing. Purchase brand-new innovation. Find leads on Twitter. Establish & optimize informative content. 6. Make your Tweets sing. Tap into databases. Market through LinkedIn.

Is email marketing still effective?

They can pick whether or not to open and check out the emails. Now in social networks, material is filtered by them and do not reach all people. Email marketing depends on 40 times more effective than social media, according to a research study done by McKinsey & Company.

How do you create leads from cold calling near Stanford, CA?

Usage cold calling for lead generationWrite a script. While you and your employees ought to treat every customer like an individual, you need a basic structure to use throughout the calls. Possibility and blitz. Don’t make little talk. Research leads. Practice makes best.

Why is lead generation crucial around Stanford?

List building is very important especially since it enables your service and your companies’ site to develop massive traffic and this results in more sales and greater conversion rates. Also, social media is an excellent way to make your organisation popular and known to prospective leads which are, obviously, really practical.

How do you lead generation in digital marketing near Stanford, CA?

How to Produce Leads with Your Digital MarketingUse Content Marketing to Establish Thought Management. If you have not begun producing content already, this must be one of the initial steps in your list building strategy. Take Advantage Of Paid Social. Social network can be a powerful channel for lead generation. Optimize Your Site for Regional SEO. Segmented Email Marketing.

What is a new lead around Stanford, California?

A sales lead is a prospective sales contact, private or company that expresses an interest in your goods or services. Leads are typically acquired through the referral of an existing client or through a direct reaction to advertising or promotion.

How do you produce leads through email marketing around Stanford, California?

10 Ways Email Marketing Can Produce Leads For You Today 1.– Get permission. 2.– Offer something unique. 3.– Individualize without their name. 4.– Include only approximately 3 offers. 5.– Produce a weekly newsletter. 6.– Find out the best time and day to send out. 7.– Make it brief. 8.– Deal with your subject line.

What is the success rate of cold calling close-by Stanford?

First, couple of people are naturally effective at cold calling. Second, cold calling has a bad track record. Many people find cold calls intrusive and obnoxious. Third, conversion rates for sales calls are normally about 2%, compared to 20% for solid leads and 50% for referrals.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About Stanford, California

Stanford is a census-designated place (CDP) in the northwest corner of Santa Clara County, California, United States and is the home of Stanford University. The population was 13,809 at the 2010 census, with a daily population of 35,000.

Stanford is an unincorporated area of Santa Clara County and is adjacent to the city of Palo Alto. A popular landmark is the Dish in the Stanford foothills.

Most of the Stanford University campus and other core University owned land is situated within the census-designated place of Stanford though the Stanford University Medical Center, the Stanford Shopping Center, and the Stanford Research Park are officially part of the city of Palo Alto. Its resident population consists of the inhabitants of on-campus housing, including graduate student residences and single-family homes and condominiums owned by their faculty inhabitants but located on leased Stanford land. A residential neighborhood adjacent to the Stanford campus, College Terrace, featuring streets named after universities and colleges, including Cambridge, Oxford, Harvard and Yale, is neither part of the Stanford CDP nor owned by the University but is part of Palo Alto.

Driving Directions

Stanford to Real X Marketing

Zip Codes

94305 94309