Lead Generation For Small Businesses in Scotts Valley, CA

Looking for top Scotts Valley small business lead gen company?

Welcome to 2020, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in Scotts Valley

Here is an example of connecting the entities to create a lead generation system for a dentist in Scotts Valley.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in Scotts Valley, CA

What is the function of list building near Scotts Valley, California?

List building describes the procedure of stimulating interest in a services or product for the function of establishing a sales pipeline. Recently the purchasing procedure has altered, and this has actually implied the need to develop new ways to reach possible buyers.

What is a lead generation site near Scotts Valley, CA?

The lead generation procedure normally begins when a website visitor clicks on a call-to-action (CTA) located on among your website pages or article. That CTA leads them to a landing page, which includes a type utilized to gather the visitor’s contact information.

How do you produce leads through e-mail marketing around Scotts Valley, CA?

10 Ways Email Marketing Can Create Leads For You Today 1.– Get consent. 2.– Offer something special. 3.– Individualize without their name. 4.– Include only approximately three deals. 5.– Create a weekly newsletter. 6.– Discover the best time and day to send out. 7.– Make it short. 8.– Work on your subject line.

How do list building business work around Scotts Valley, CA?

How Does It Work? Some firms specialize in offering qualified causes companies. The process of list building is really very simple– however, like many simple things, hard to do right. Initially, an agency develops a site or partners with sites on which they promote and market your product and services.

How do you draw in clients in Scotts Valley, California?

7 Excellent Ways to Attract New CustomersIdentify Your Ideal Client. It’s much easier to search for consumers if you know the type of consumers you seek. Discover Where Your Customer Lives. Know Your Business Inside and Out. Position Yourself as the Answer. Try Direct Response Marketing. Construct Partnerships. Follow Up.

What is list building in email marketing in Scotts Valley, California?

It is the initiation of consumer interest or inquiry into product and services of a service that can be obtained through email campaigns, newsletter, lead kinds and so on. In the very same context, the procedure in which leads are generated through emails for business’ services and products is called as Email Lead Generation.

What is a list building tool around Scotts Valley?

Leadformly is a tool built by our group at Venture Harbour that makes it easy to develop high-converting lead generation types. The problem we discovered was that the forms provided by our email marketing services and CRMs were really standard and were negatively impacting our conversion rates.

What are the benefits of list building near Scotts Valley, CA?

Among the most crucial benefits accrued by using list building is that of increase in sales of your services or products. Businesses that utilize list building programs are more likely to make more sales by turning leads into full-fledged consumers.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About Scotts Valley, California

Scotts Valley is a small city in Santa Cruz County, California, United States, about thirty miles (48 km) south of downtown San Jose and six miles (10 km) north of the city of Santa Cruz, in the upland slope of the Santa Cruz Mountains. As of the 2010 census, the city population was 11,580. Principal access to the city is supplied by State Route 17 that connects San Jose and Santa Cruz. The city was incorporated in 1966. Scotts Valley is named for John Scott, who discovered gold at Scott’s Bar.

Driving Directions

Scotts Valley to Real X Marketing

Zip Codes

95066