Lead Generation For Small Businesses in Santa Cruz, CA

Looking for top Santa Cruz small business lead gen company?

Welcome to 2019, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in Santa Cruz

Here is an example of connecting the entities to create a lead generation system for a dentist in Santa Cruz.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in Santa Cruz, CA

What is a lead generation strategy around Santa Cruz?

Lead generation explains the marketing procedure of stimulating and catching interest in a services or product for the function of developing sales pipeline. List building typically uses digital channels, and has actually been going through substantial changes recently from the increase of new online and social techniques.

How do you generate leads without cold calling near Santa Cruz, CA?

Here are several simple methods to generate sales leads without cold calling: Seek Public Speaking Engagements. Turn Offline Relationships Into Online Ones. Engage With Your Prospects Online. Offer Incentives For Referrals. Re-Engage Old Clients And Lost Opportunities. Accept The Warm Call. Utilize Survey Outreach.

What is list building in call center near Santa Cruz, CA?

Outbound lead generation is still a really effective and effective way to expose targeted customers to your services or product, gather extra details, and rapidly provide the information to your sales group. Nevertheless, generating leads through your internal call center can be extremely hard.

What lead suggests in marketing?

In marketing, list building (/ ˈliːd/) is the initiation of consumer interest or query into products or services of a business. When the person (e.g. salesperson) evaluations and qualifies it to have prospective organisation, the lead gets converted to a chance for a service.

What’s the difference between a possibility and a lead close-by Santa Cruz, California?

The single greatest difference in between prospects and leads is their engagement; leads are characterized by one-way communication, while potential customers are defined by two-way interaction. A lead has actually reached out to a company– through a form or sign-up– and provided their details.

What is outbound list building around Santa Cruz?

Outbound, or disruption, list building, refers to the situation where you send a message, or messages, straight to your potential customers. It is you, not your potential customers, that determines the type and timing of each interaction, hence the term disruption. However outgoing lead generation can still carry out.

What does a list building professional do?

Why a Lead Generation Specialist Could Help. To improve lead quality, it may behoove you to hire a lead generation professional. A lead gen expert concentrates on 2 main tasks: Calling leads passed to Sales from Marketing to ensure they satisfy the firmographic requirements needed to elicit a sales call.

Are sales calls dead?

Is cold calling dead? Not actually. Cold calling is a standard sales strategy that includes calling individuals with whom you have no existing relationship. It’s still part of the modern-day sales representative’s workflow, but there are better methods to conduct this outreach.

What is the success rate of cold calling close-by Santa Cruz?

Initially, few people are naturally successful at cold calling. Second, cold calling has a bad track record. The majority of people discover sales calls intrusive and obnoxious. Third, conversion rates for cold calls are usually about 2%, compared to 20% for solid leads and 50% for recommendations.

Why is lead generation essential around Santa Cruz, CA?

Lead generation is really important specifically due to the fact that it enables your organisation and your organisations’ site to develop enormous traffic and this leads to more sales and greater conversion rates. Likewise, social networks is a fantastic way to make your business popular and understood to potential leads which are, of course, extremely useful.

Are sales calls reliable?

Cold calling is not dead. No one actually likes making cold calls. And while incoming marketing is an essential part of your total marketing technique, it has actually not changed cold calling as a reliable, efficient method of reaching clients.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About Santa Cruz, California

Santa Cruz (/ˈsæntə ˈkruːz/; Spanish for Holy Cross) is the county seat and largest city of Santa Cruz County, California. As of 2018 the U.S. Census Bureau estimated Santa Cruz’s population at 64,725.

Situated on the northern edge of Monterey Bay, about 32 mi (51 km) south of San Jose and 75 mi (120 km) south of San Francisco, the city is part of the 12-county San Jose-San Francisco-Oakland Combined Statistical Area.

Santa Cruz is known for its moderate climate, natural environment, coastline, redwood forests, alternative community lifestyles, and socially liberal leanings. It is also home to the University of California, Santa Cruz, a premier research institution and educational hub, as well as the Santa Cruz Beach Boardwalk, an oceanfront amusement park operating continuously since 1907.

The present-day site of Santa Cruz was the location of Spanish settlement beginning in 1791, including Mission Santa Cruz and the pueblo of Branciforte. The City of Santa Cruz was incorporated in 1866 and chartered in April 1876. Important early industries included lumber, gunpowder, lime and agriculture. Late in the 19th century, Santa Cruz established itself as a beach resort community.

Driving Directions

Santa Cruz to Real X Marketing

Zip Codes

95060 95061 95062 95063 95064 95065 95067