Lead Generation For Small Businesses in San Carlos, CA

Looking for a proven San Carlos small business lead gen company?

Welcome to 2019, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in San Carlos

Here is an example of connecting the entities to create a lead generation system for a dentist in San Carlos.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in San Carlos, CA

What is a list building strategy around San Carlos, California?

List building describes the marketing process of stimulating and capturing interest in a product or service for the purpose of establishing sales pipeline. Lead generation typically utilizes digital channels, and has actually been undergoing significant changes recently from the increase of new online and social strategies.

How do you produce leads without cold calling near San Carlos?

Here are numerous simple methods to generate sales leads without cold calling: Seek Public Speaking Engagements. Turn Offline Relationships Into Online Ones. Engage With Your Prospects Online. Offer Incentives For Referrals. Re-Engage Old Clients And Lost Opportunities. Embrace The Warm Call. Make Use Of Survey Outreach.

What is list building in call center near San Carlos, CA?

Outbound lead generation is still an extremely efficient and efficient method to expose targeted customers to your product or service, collect additional information, and quickly supply the data to your sales group. However, creating leads through your internal call center can be very challenging.

What lead means in marketing?

In marketing, lead generation (/ ˈliːd/) is the initiation of customer interest or enquiry into services or products of a company. When the individual (e.g. salesperson) evaluations and certifies it to have potential business, the lead gets transformed to a chance for an organisation.

What’s the distinction in between a prospect and a lead nearby San Carlos, California?

The single greatest difference between prospects and leads is their engagement; leads are characterized by one-way communication, while prospects are characterized by two-way communication. A lead has reached out to a company– through a form or sign-up– and offered their info.

What is outgoing lead generation around San Carlos?

Outbound, or interruption, lead generation, describes the situation where you send a message, or messages, straight to your prospects. It is you, not your potential customers, that determines the type and timing of each interaction, thus the term disturbance. However outgoing list building can still carry out.

What does a lead generation professional do?

Why a Lead Generation Specialist Could Help. To enhance lead quality, it may behoove you to work with a list building professional. A lead gen professional concentrates on 2 primary tasks: Calling leads passed to Sales from Marketing to ensure they satisfy the firmographic requirements essential to generate a sales call.

Are cold calls dead?

Is cold calling dead? Not actually. Cold calling is a standard sales method that includes calling people with whom you have no existing relationship. It’s still part of the contemporary sales representative’s workflow, but there are much better ways to perform this outreach.

What is the success rate of cold calling neighboring San Carlos, CA?

First, couple of individuals are naturally effective at cold calling. Second, cold calling has a bad reputation. Many people find cold calls invasive and obnoxious. Third, conversion rates for cold calls are generally about 2%, compared to 20% for solid leads and 50% for referrals.

Why is list building essential around San Carlos, CA?

List building is very essential particularly due to the fact that it enables your organisation and your organisations’ site to develop huge traffic and this causes more sales and higher conversion rates. Also, social media is an excellent method to make your organisation popular and known to potential leads which are, naturally, very useful.

Are sales calls efficient?

Cold calling is not dead. Nobody really likes making cold calls. And while incoming marketing is an essential part of your total marketing method, it has not changed cold calling as an efficient, efficient method of reaching consumers.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About San Carlos, California

San Carlos is a city in San Mateo County, California on the San Francisco Peninsula, about halfway between San Francisco and San Jose. It is a small residential suburb located between Belmont (north) and Redwood City (south). The population is 28,406 per the 2010 census.

Driving Directions

San Carlos to Real X Marketing

Zip Codes

94070