Lead Generation For Small Businesses in Salinas, CA

Looking for a skilled Salinas small business lead gen company?

Welcome to 2019, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in Salinas

Here is an example of connecting the entities to create a lead generation system for a dentist in Salinas.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in Salinas, CA

How do you increase sales nearby Salinas?

Below are seven ways you can boost your small company sales even if you’re working with a tight budget.Talk to Your Current Customers. Package Your Products and Services. Ask for Referrals. Have a Limited-Time Sale or Promotion. Listen. Usage Social Media to Your Advantage. Raise Your Prices.

What is a new lead around Salinas, California?

A sales lead is a prospective sales contact, private or company that reveals an interest in your products or services. Leads are usually obtained through the referral of an existing consumer or through a direct action to marketing or promotion.

What is lead generation in call center near Salinas?

Outgoing lead generation is still a really efficient and efficient way to expose targeted consumers to your service or product, collect additional information, and rapidly provide the information to your sales group. However, creating leads through your internal call center can be very hard.

How do you generate leads without cold calling near Salinas?

Here are a number of easy methods to generate sales leads without cold calling: Seek Public Speaking Engagements. Turn Offline Relationships Into Online Ones. Engage With Your Prospects Online. Offer Incentives For Referrals. Re-Engage Old Clients And Lost Opportunities. Embrace The Warm Call. Make Use Of Survey Outreach.

Why is list building important around Salinas, CA?

List building is extremely essential especially since it enables your organisation and your businesses’ site to produce enormous traffic and this results in more sales and greater conversion rates. Likewise, social networks is a terrific way to make your company popular and understood to potential leads which are, obviously, very helpful.

How do you bring in customers in Salinas, CA?

7 Excellent Ways to Attract New CustomersIdentify Your Ideal Client. It’s easier to look for customers if you know the type of consumers you look for. Discover Where Your Customer Lives. Know Your Business Inside and Out. Position Yourself as the Answer. Attempt Direct Response Marketing. Develop Partnerships. Follow Up.

What is a lead generation technique around Salinas, California?

List building explains the marketing procedure of stimulating and capturing interest in a product or service for the function of establishing sales pipeline. List building often uses digital channels, and has been undergoing significant changes recently from the rise of brand-new online and social methods.

What is the function of list building near Salinas, CA?

List building explains the procedure of stimulating interest in a product and services for the function of establishing a sales pipeline. Just recently the purchasing procedure has changed, and this has actually suggested the requirement to establish brand-new methods to reach potential purchasers.

How do you create quality leads in Salinas?

4 Strategies for Generating High-Quality Leads Through Social Select the right social networks channel( s). Create leads with LinkedIn. Directly get in touch with prospective leads, and offer totally free samples. Use Slideshare. Create leads with Facebook. Produce leads with Twitter. Conclusion.

What are the advantages of list building near Salinas, California?

Among the most crucial advantages accrued by utilizing lead generation is that of increase in sales of your service or products. Services that utilize list building programs are most likely to make more sales by turning leads into full-fledged clients.

How can I get more sales around Salinas, CA?

Here’s how to increase sales with your existing client base: Bundle products. You can bundle” a few products or services together for a special cost to attempt to get an existing customer to attempt a few of your other offerings.Try the “upsell.” Deal details. Consider consumer rewards. Give complimentary samples.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About Salinas, California

Salinas /səˈliːnəs/ is the county seat and largest municipality of Monterey County, California. Salinas is an urban area located just outside the southern portion of the Greater Bay Area and 10 miles (16 km) east-southeast of the mouth of the Salinas River. The population was 157,218 as of 2016. The city is located at the mouth of the Salinas Valley roughly eight miles from the Pacific Ocean and has a climate more influenced by the ocean than the hot-summer interior.

Salinas serves as the main business, governmental and industrial center of the region. The marine climate is ideal for the floral industry, grape vineyards, and vegetable growers. Salinas is known as the “Salad Bowl of the World” for its large, vibrant agriculture industry.

It was the hometown of writer and Nobel laureate John Steinbeck (1902-1968), who set many of his stories in the Salinas Valley and Monterey.

Driving Directions

Salinas to Real X Marketing

Zip Codes

93901 93902 93905 93906 93907 93908 93912 93915