Lead Generation For Small Businesses in Redwood City, CA

Looking for a skilled Redwood City small business lead gen company?

Welcome to 2019, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in Redwood City

Here is an example of connecting the entities to create a lead generation system for a dentist in Redwood City.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in Redwood City, CA

How do you draw in clients in Redwood City, CA?

7 Excellent Ways to Attract New CustomersIdentify Your Ideal Client. It’s easier to search for clients if you know the type of consumers you look for. Discover Where Your Customer Lives. Know Your Business Inside and Out. Position Yourself as the Answer. Try Direct Response Marketing. Build Partnerships. Follow Up.

Are cold calls dead?

Is cold calling dead? Not truly. Cold calling is a conventional sales strategy that involves calling individuals with whom you have no existing relationship. It’s still part of the modern sales representative’s workflow, however there are better ways to conduct this outreach.

How do you produce leads?

20 Smart Ways to Generate More Leads for Your BusinessDirectly engage with leads. Direct consumer engagement must one of your top concerns. Deploy outbound & inbound marketing. Buy new technology. Find leads on Twitter. Develop & optimize helpful content. 6. Make your Tweets sing. Take advantage of databases. Market through LinkedIn.

Is email marketing still effective?

They can pick whether to open and check out the e-mails. Now in social media, content is filtered by them and do not reach all individuals. Email marketing is up to 40 times more effective than social networks, according to a study done by McKinsey & Company.

How do you produce leads from cold calling near Redwood City?

Usage cold calling for lead generationWrite a script. While you and your staff members should deal with every customer like an individual, you require a basic framework to utilize throughout the calls. Prospect and blitz. Do not make little talk. Research study leads. Practice makes ideal.

Why is lead generation crucial around Redwood City, California?

List building is very essential particularly since it enables your organisation and your companies’ website to create enormous traffic and this results in more sales and higher conversion rates. Also, social media is a great method to make your company popular and understood to potential leads which are, of course, very valuable.

How do you lead generation in digital marketing near Redwood City, CA?

How to Generate Leads with Your Digital MarketingUse Content Marketing to Develop Thought Management. If you have not begun producing material already, this ought to be among the primary steps in your lead generation technique. Leverage Paid Social. Social media can be an effective channel for lead generation. Optimize Your Website for Local SEO. Segmented Email Marketing.

What is a brand-new lead around Redwood City, California?

A sales lead is a possible sales contact, individual or company that reveals an interest in your goods or services. Leads are generally acquired through the referral of an existing customer or through a direct action to advertising or promotion.

How do you create leads through email marketing around Redwood City?

10 Ways Email Marketing Can Generate Leads For You Today 1.– Get permission. 2.– Offer something special. 3.– Individualize without their name. 4.– Add only approximately 3 offers. 5.– Develop a weekly newsletter. 6.– Find out the very best time and day to send out. 7.– Make it short. 8.– Work on your subject line.

What is the success rate of cold calling close-by Redwood City, CA?

First, few people are naturally successful at cold calling. Second, cold calling has a bad track record. Most people discover cold calls invasive and obnoxious. Third, conversion rates for cold calls are generally about 2%, compared to 20% for solid leads and 50% for recommendations.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About Redwood City, California

Redwood City is a city on the San Francisco Peninsula in Northern California’s Bay Area, approximately 27 miles (43 km) south of San Francisco, and 24 miles (39 km) northwest of San Jose. Redwood City’s history spans its earliest inhabitation by the Ohlone people to being a port for lumber and other goods. The county seat of San Mateo County in the heart of Silicon Valley, Redwood City is home to several global technology companies including Oracle, Electronic Arts, Evernote, Box, and Informatica. The city had an estimated population of 86,685 in 2017. The Port of Redwood City is the only deepwater port on San Francisco Bay south of San Francisco. Redwood City is the location of the San Mateo County Jail, for both women and men. The Hetch Hetchy water pipeline runs through Redwood City and supplies a vast majority of the surrounding area with low grain (+/− 3 grains) rated water.

According to the United States Census Bureau, the city has an area of 34.7 square miles (90 km2), of which 19.4 square miles (50 km2) is land and 15.2 square miles (39 km2) (43.91%) is water. A major watercourse draining much of Redwood City is Redwood Creek, to which several significant river deltas connect, the largest of which is Westpoint Slough.

Driving Directions

Redwood City to Real X Marketing

Zip Codes

94061 94062 94063 94064 94065