Lead Generation For Small Businesses in Palo Alto, CA

Looking for an experienced Palo Alto small business lead gen company?

Welcome to 2019, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in Palo Alto

Here is an example of connecting the entities to create a lead generation system for a dentist in Palo Alto.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in Palo Alto, CA

What qualifies as a lead around Palo Alto, California?

Qualifying is the process that allows you to find out whether a lead is actually a prospect. A prospect is someone who has the prospective to become a customer. Leads, on the other hand, are simply potential prospects. If you don’t qualify a lead, you might be losing your time with someone who literally can’t purchase from you.

What is a list building tool around Palo Alto, California?

Leadformly is a tool developed by our team at Endeavor Harbour that makes it easy to build high-converting list building forms. The issue we discovered was that the types supplied by our email marketing services and CRMs were extremely standard and were adversely impacting our conversion rates.

Why is list building crucial around Palo Alto, California?

List building is very crucial especially since it enables your company and your companies’ website to produce huge traffic and this leads to more sales and greater conversion rates. Likewise, social networks is a fantastic method to make your organisation popular and known to possible leads which are, of course, very practical.

Which are the best tool for list building near Palo Alto, CA?

Here are our picks.Hubspot. Hubspot has a suite of free tools, and Hubspot CRM is simply one of them. Pardot. Pardot is a popular lead generation tool that assists you handle and qualify leads. SharpSpring. Contactually. Infusionsoft. Marketo. Active. OnePageCRM.

What is lead generation in e-mail marketing in Palo Alto, CA?

It is the initiation of customer interest or questions into products or services of a service that can be acquired through email campaigns, newsletter, lead types etc. In the same context, the process in which leads are generated through emails for business’ services and products is called as Email Lead Generation.

What’s the distinction between a possibility and a lead close-by Palo Alto?

The single most significant distinction between potential customers and leads is their engagement; leads are characterized by one-way interaction, while potential customers are identified by two-way communication. A lead has reached out to a company– through a kind or sign-up– and provided their info.

How do you draw in customers in Palo Alto?

7 Excellent Ways to Attract New CustomersIdentify Your Ideal Client. It’s simpler to look for customers if you know the kind of customers you seek. Discover Where Your Customer Lives. Know Your Business Inside and Out. Position Yourself as the Answer. Try Direct Response Marketing. Build Partnerships. Follow Up.

Is lead generation sales or marketing neighboring Palo Alto, California?

In lots of business, a basically irreversible state of opposition exists between Sales and Marketing. Marketing is doing whatever they can in the location of list building, and forwarding those leads onto the sales force. However generally lead generation was done by salespeople, and much of them are rather proficient at it.

Is e-mail marketing still reliable?

They can select whether to open and check out the emails. Now in social networks, material is filtered by them and do not reach all individuals. Email marketing is up to 40 times more reliable than social media, according to a research study done by McKinsey & Company.

How do you create leads in b2b close-by Palo Alto, California?

And remember, very first thing you ought to do is to begin using Leadfeeder, the sales tool for B2B companies.Have good conversations as frequently as possible. Usage Twitter for list building. Generate leads from your website visitors. Usage lead databases. Usage marketing automation. Response questions on Q&A services.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About Palo Alto, California

Palo Alto (/ˌpæloʊ ˈæltoʊ/) is a charter city located in the northwest corner of Santa Clara County, California, United States, in the San Francisco Bay Area. Palo Alto means tall stick in Spanish; the city is named after a coastal redwood tree called El Palo Alto.

The city was established by Leland Stanford Sr. when he founded Stanford University, following the death of his son, Leland Stanford Jr. Palo Alto includes portions of Stanford University and shares its borders with East Palo Alto, Mountain View, Los Altos, Los Altos Hills, Stanford, Portola Valley, and Menlo Park. As of the 2010 census, the city’s total resident population is 64,403. Palo Alto is one of the five most expensive cities in the United States to live in and its residents are among the highest educated in the country.

Palo Alto is headquarters to a number of high-technology companies, including Hewlett-Packard (HP), Space Systems/Loral, VMware, Tesla, Ford Research and Innovation Center, PARC, IDEO, Skype, Palantir Technologies, Houzz, and Lockheed Martin Advanced Technology Center. Palo Alto has also served as an incubator and as headquarters to several other prominent high-technology companies such as Apple, Google, Facebook, Logitech, Intuit, Pinterest, and PayPal.

Driving Directions

Palo Alto to Real X Marketing

Zip Codes

94022 94301 94302 94303 94304 94306 95014 95033