Lead Generation For Small Businesses in Oakland, CA

Looking for a competent Oakland small business lead gen company?

Welcome to 2019, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in Oakland

Here is an example of connecting the entities to create a lead generation system for a dentist in Oakland.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in Oakland, CA

What is a lead generation strategy around Oakland?

List building explains the marketing process of stimulating and catching interest in a service or product for the function of developing sales pipeline. Lead generation frequently utilizes digital channels, and has been going through considerable modifications over the last few years from the rise of brand-new online and social techniques.

How do you produce leads without cold calling near Oakland, California?

Here are numerous easy methods to create sales leads without cold calling: Seek Public Speaking Engagements. Turn Offline Relationships Into Online Ones. Engage With Your Prospects Online. Provide Incentives For Referrals. Re-Engage Old Clients And Lost Opportunities. Welcome The Warm Call. Utilize Survey Outreach.

What is lead generation in call center near Oakland, California?

Outbound list building is still a really effective and reliable way to expose targeted customers to your product or service, gather extra information, and quickly offer the information to your sales team. However, generating leads through your internal call center can be really hard.

What lead suggests in marketing?

In marketing, list building (/ ˈliːd/) is the initiation of customer interest or enquiry into service or products of a service. As soon as the person (e.g. salesperson) evaluations and qualifies it to have potential organisation, the lead gets converted to a chance for a service.

What’s the difference in between a possibility and a lead nearby Oakland, California?

The single biggest distinction between potential customers and leads is their engagement; leads are characterized by one-way interaction, while potential customers are defined by two-way interaction. A lead has reached out to a company– through a form or sign-up– and supplied their details.

What is outbound lead generation around Oakland, California?

Outbound, or disturbance, list building, describes the situation where you send out a message, or messages, directly to your potential customers. It is you, not your potential customers, that determines the type and timing of each interaction, hence the term interruption. However outgoing lead generation can still perform.

What does a lead generation professional do?

Why a Lead Generation Specialist Could Help. To improve lead quality, it might behoove you to work with a list building expert. A lead gen professional focuses on two primary jobs: Calling leads passed to Sales from Marketing to ensure they fulfill the firmographic requirements needed to generate a sales call.

Are sales calls dead?

Is cold calling dead? Not truly. Cold calling is a conventional sales technique that involves calling people with whom you have no existing relationship. It’s still part of the contemporary sales representative’s workflow, but there are much better ways to perform this outreach.

What is the success rate of cold calling close-by Oakland?

Initially, couple of people are naturally effective at cold calling. Second, cold calling has a bad track record. Most people discover sales calls invasive and obnoxious. Third, conversion rates for sales calls are generally about 2%, compared to 20% for strong leads and 50% for referrals.

Why is lead generation crucial around Oakland?

List building is very important specifically because it enables your organisation and your businesses’ site to produce massive traffic and this results in more sales and greater conversion rates. Likewise, social media is a great method to make your organisation popular and understood to potential leads which are, obviously, extremely helpful.

Are sales calls efficient?

Cold calling is not dead. Nobody actually likes making cold calls. And while inbound marketing is a necessary part of your overall marketing technique, it has actually not replaced cold calling as an efficient, effective method of reaching consumers.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About Oakland, California

Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast port city, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third largest city overall in the San Francisco Bay Area, the eighth most populated city in California, and the 45th largest city in the United States. With a population of 432,897 as of 2019, it serves as a trade center for the San Francisco Bay Area; its Port of Oakland is the busiest port in the San Francisco Bay, the entirety of Northern California, and the fifth busiest in the United States of America. An act to incorporate the city was passed on May 4, 1852, and incorporation was later approved on March 25, 1854, which officially made Oakland a city. Oakland is a charter city.

Oakland’s territory covers what was once a mosaic of California coastal terrace prairie, oak woodland, and north coastal scrub. Its land served as a rich resource when its hillside oak and redwood timber were logged to build San Francisco. Oakland’s fertile flatland soils helped it become a prolific agricultural region. In the late 1860s, Oakland was selected as the western terminal of the Transcontinental Railroad. Following the 1906 San Francisco earthquake, many San Francisco citizens moved to Oakland, enlarging the city’s population, increasing its housing stock, and improving its infrastructure. It continued to grow in the 20th century with its busy port, shipyards, and a thriving automobile manufacturing industry.

Driving Directions

Oakland to Real X Marketing

Zip Codes

94502 94601 94602 94603 94604 94605 94606 94607 94608 94609 94610 94611 94612 94613 94614 94618 94619 94620 94621 94622 94623 94624 94625 94649 94659 94660 94661 94666 94704 94705