Lead Generation For Small Businesses in North Fair Oaks, CA

Looking for an experienced North Fair Oaks small business lead gen company?

Welcome to 2020, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in North Fair Oaks

Here is an example of connecting the entities to create a lead generation system for a dentist in North Fair Oaks.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in North Fair Oaks, CA

How do you draw in customers in North Fair Oaks, CA?

7 Excellent Ways to Attract New CustomersIdentify Your Ideal Client. It’s simpler to look for consumers if you understand the type of consumers you look for. Discover Where Your Customer Lives. Know Your Business Inside and Out. Position Yourself as the Answer. Attempt Direct Response Marketing. Develop Partnerships. Follow Up.

Are sales calls dead?

Is cold calling dead? Not actually. Cold calling is a conventional sales method that includes calling individuals with whom you have no existing relationship. It’s still part of the modern-day salesperson’s workflow, however there are better ways to perform this outreach.

How do you generate leads?

20 Smart Ways to Generate More Leads for Your BusinessDirectly engage with leads. Direct consumer engagement should among your leading concerns. Deploy outbound & incoming marketing. Buy brand-new technology. Discover leads on Twitter. Develop & optimize useful material. 6. Make your Tweets sing. Tap into databases. Market through LinkedIn.

Is e-mail marketing still effective?

They can select whether to open and check out the e-mails. Now in social media, material is filtered by them and do not reach all individuals. Email marketing is up to 40 times more efficient than social media, according to a research study done by McKinsey & Company.

How do you create leads from cold calling near North Fair Oaks, CA?

Usage cold calling for lead generationWrite a script. While you and your staff members must deal with every consumer like a specific, you need a basic structure to utilize during the calls. Prospect and blitz. Don’t make little talk. Research study leads. Practice makes ideal.

Why is lead generation crucial around North Fair Oaks, CA?

Lead generation is very essential particularly because it allows your company and your companies’ website to develop huge traffic and this causes more sales and higher conversion rates. Likewise, social media is an excellent method to make your organisation popular and known to potential leads which are, of course, extremely practical.

How do you lead generation in digital marketing near North Fair Oaks?

How to Generate Leads with Your Digital MarketingUse Material Marketing to Develop Idea Leadership. If you haven’t started producing content already, this should be among the initial steps in your list building technique. Take Advantage Of Paid Social. Social media can be a powerful channel for list building. Optimize Your Website for Local SEO. Segmented Email Marketing.

What is a brand-new lead around North Fair Oaks, CA?

A sales lead is a possible sales contact, individual or organization that reveals an interest in your goods or services. Leads are typically obtained through the recommendation of an existing customer or through a direct action to advertising or publicity.

How do you produce leads through e-mail marketing around North Fair Oaks, California?

10 Ways Email Marketing Can Create Leads For You Today 1.– Get consent. 2.– Offer something unique. 3.– Individualize without their name. 4.– Add only up to 3 offers. 5.– Develop a weekly newsletter. 6.– Learn the best time and day to send out. 7.– Make it short. 8.– Deal with your subject line.

What is the success rate of cold calling close-by North Fair Oaks?

Initially, couple of people are naturally effective at cold calling. Second, cold calling has a bad credibility. Most people find sales calls intrusive and obnoxious. Third, conversion rates for cold calls are usually about 2%, compared to 20% for strong leads and 50% for recommendations.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About North Fair Oaks, California

North Fair Oaks is a census-designated place and an unincorporated area located in San Mateo County, California adjacent to Redwood City, Atherton, and Menlo Park. As of the 2010 census the area had a total population of 14,687. Because of the large number of residents from one Mexican state the area is also known as Little Michoacán. The larger area including North Fair Oaks and adjacent parts of Redwood City has a large Latino population and is known locally as Little Mexico. It is one of the most distinctive cities on the entire Peninsula, as it is one out of only three cities (the others being East Palo Alto and Pescadero) that have a majority Hispanic population (the parts of Redwood City adjoining North Fair Oaks have more in common with North Fair Oaks than the rest of Redwood City).

Driving Directions

North Fair Oaks to Real X Marketing

Zip Codes

94025 94063