Lead Generation For Small Businesses in Merced, CA

Looking for a skilled Merced small business lead gen company?

Welcome to 2020, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in Merced

Here is an example of connecting the entities to create a lead generation system for a dentist in Merced.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in Merced, CA

How do you draw in clients in Merced, CA?

7 Excellent Ways to Attract New CustomersIdentify Your Ideal Client. It’s simpler to search for clients if you know the kind of customers you look for. Discover Where Your Customer Lives. Know Your Business Inside and Out. Position Yourself as the Answer. Try Direct Response Marketing. Develop Partnerships. Follow Up.

Are sales calls dead?

Is cold calling dead? Not truly. Cold calling is a conventional sales method that involves calling people with whom you have no existing relationship. It’s still part of the modern salesperson’s workflow, however there are better ways to conduct this outreach.

How do you produce leads?

20 Smart Ways to Generate More Leads for Your BusinessDirectly engage with leads. Direct consumer engagement must among your leading concerns. Deploy outbound & inbound marketing. Invest in brand-new innovation. Discover leads on Twitter. Establish & optimize informative content. 6. Make your Tweets sing. Take advantage of databases. Market through LinkedIn.

Is e-mail marketing still effective?

They can pick whether to open and check out the emails. Now in social media, material is filtered by them and do not reach all individuals. Email marketing is up to 40 times more efficient than social networks, according to a study done by McKinsey & Company.

How do you create leads from cold calling near Merced?

Use cold calling for lead generationWrite a script. While you and your workers should deal with every consumer like a private, you need a basic framework to utilize throughout the calls. Prospect and blitz. Don’t make little talk. Research leads. Practice makes ideal.

Why is lead generation essential around Merced?

Lead generation is very important especially since it enables your company and your organisations’ website to produce enormous traffic and this leads to more sales and greater conversion rates. Likewise, social media is an excellent way to make your company popular and understood to prospective leads which are, of course, extremely practical.

How do you lead generation in digital marketing near Merced, CA?

How to Produce Leads with Your Digital MarketingUse Material Marketing to Develop Idea Leadership. If you have not started producing content currently, this need to be one of the primary steps in your lead generation method. Utilize Paid Social. Social media can be an effective channel for list building. Optimize Your Website for Regional SEO. Segmented Email Marketing.

What is a brand-new lead around Merced, California?

A sales lead is a prospective sales contact, specific or organization that expresses an interest in your products or services. Leads are typically gotten through the referral of an existing client or through a direct response to marketing or publicity.

How do you produce leads through e-mail marketing around Merced, CA?

10 Ways Email Marketing Can Generate Leads For You Today 1.– Get consent. 2.– Deal something special. 3.– Personalize without their name. 4.– Add just as much as 3 offers. 5.– Create a weekly newsletter. 6.– Discover the very best time and day to send. 7.– Make it brief. 8.– Work on your subject line.

What is the success rate of cold calling close-by Merced, CA?

First, few individuals are naturally effective at cold calling. Second, cold calling has a bad credibility. Many people discover sales calls invasive and obnoxious. Third, conversion rates for cold calls are normally about 2%, compared to 20% for solid leads and 50% for recommendations.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About Merced, California

Merced /mɜːrˈsɛd/ (Spanish for “Mercy”) is a city in, and the county seat of, Merced County, California, United States, in the San Joaquin Valley. As of 2014, the city had a population of 81,743. Incorporated on April 1, 1889, Merced is a charter city that operates under a council-manager government. It is named after the Merced River, which flows nearby.

Merced, known as the “Gateway to Yosemite,” is less than two hours by automobile from Yosemite National Park to the east and Monterey Bay, the Pacific Ocean, and multiple beaches to the west. The community is served by the passenger rail service Amtrak, a minor, heavily subsidized airline through Merced Regional Airport, and three bus lines. It is approximately 110 miles (180 km) from Sacramento, 130 miles (210 km) from San Francisco, 45 miles (72 km) from Fresno, and 270 miles (430 km) from Los Angeles.

In 2005, the city became home to the 10th University of California campus, University of California, Merced (UC Merced), the first research university built in the U.S. in the 21st century.

Driving Directions

Merced to Real X Marketing

Zip Codes

95340 95341 95348