Lead Generation For Small Businesses in Kensington, CA

Looking for a skilled Kensington small business lead gen company?

Welcome to 2019, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in Kensington

Here is an example of connecting the entities to create a lead generation system for a dentist in Kensington.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in Kensington, CA

What is a lead generation strategy around Kensington, CA?

Lead generation describes the marketing procedure of stimulating and capturing interest in a services or product for the function of developing sales pipeline. Lead generation frequently utilizes digital channels, and has been undergoing considerable changes over the last few years from the increase of new online and social strategies.

How do you create leads without cold calling near Kensington, CA?

Here are several simple ways to generate sales leads without cold calling: Seek Public Speaking Engagements. Turn Offline Relationships Into Online Ones. Engage With Your Prospects Online. Offer Incentives For Referrals. Re-Engage Old Clients And Lost Opportunities. Embrace The Warm Call. Use Survey Outreach.

What is list building in call center near Kensington, CA?

Outbound lead generation is still a very efficient and effective method to expose targeted clients to your services or product, gather additional info, and quickly provide the data to your sales team. Nevertheless, producing leads through your internal call center can be very challenging.

What lead means in marketing?

In marketing, list building (/ ˈliːd/) is the initiation of consumer interest or query into services or products of a business. As soon as the person (e.g. sales representative) reviews and certifies it to have possible company, the lead gets transformed to an opportunity for an organisation.

What’s the distinction between a possibility and a lead nearby Kensington, California?

The single biggest distinction between prospects and leads is their engagement; leads are defined by one-way communication, while prospects are defined by two-way communication. A lead has reached out to a company– through a kind or sign-up– and provided their info.

What is outgoing lead generation around Kensington?

Outbound, or interruption, lead generation, describes the situation where you send out a message, or messages, straight to your potential customers. It is you, not your potential customers, that determines the type and timing of each interaction, for this reason the term disruption. But outbound lead generation can still carry out.

What does a lead generation expert do?

Why a Lead Generation Specialist Could Help. To improve lead quality, it may behoove you to hire a list building specialist. A lead gen specialist concentrates on 2 primary tasks: Calling leads passed to Sales from Marketing to guarantee they fulfill the firmographic requirements required to elicit a sales call.

Are cold calls dead?

Is cold calling dead? Not really. Cold calling is a conventional sales strategy that includes calling people with whom you have no existing relationship. It’s still part of the modern-day salesperson’s workflow, however there are much better ways to conduct this outreach.

What is the success rate of cold calling close-by Kensington, California?

First, couple of people are naturally successful at cold calling. Second, cold calling has a bad track record. Most people find cold calls intrusive and obnoxious. Third, conversion rates for sales calls are generally about 2%, compared to 20% for solid leads and 50% for recommendations.

Why is lead generation crucial around Kensington, CA?

Lead generation is extremely essential specifically because it allows your service and your businesses’ website to produce massive traffic and this results in more sales and greater conversion rates. Likewise, social media is a fantastic method to make your organisation popular and understood to prospective leads which are, obviously, extremely handy.

Are cold calls effective?

Cold calling is not dead. No one really likes making cold calls. And while incoming marketing is a needed part of your total marketing strategy, it has not replaced cold calling as an efficient, efficient method of reaching consumers.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About Kensington, California

Kensington is an unincorporated community and census designated place located in the Berkeley Hills, in the East Bay, part of the San Francisco Bay Area, in Contra Costa County, California. Kensington’s community is affluent and educated, and contains only single family residential houses. It is among the safest and cleanest places in the United States, with a nation’s top public elementary school. Many distinguished University of California, Berkeley‘s professors, Nobel Prize laureates, and other notable San Francisco Bay Area professionals reside(d) in Kensington, such as University of California, Berkeley’s theoretical physicist and professor of physics Robert Oppenheimer who was the Director of the Manhattan Project’s Project Y that developed the atomic bombs during World War II. The population was 5,077 at the 2010 census.

Driving Directions

Kensington to Real X Marketing

Zip Codes

94707 94708