Lead Generation For Small Businesses in Hercules, CA

Looking for an experienced Hercules small business lead gen company?

Welcome to 2020, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in Hercules

Here is an example of connecting the entities to create a lead generation system for a dentist in Hercules.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in Hercules, CA

How do you attract customers in Hercules?

7 Excellent Ways to Attract New CustomersIdentify Your Ideal Client. It’s much easier to try to find consumers if you know the kind of consumers you seek. Discover Where Your Customer Lives. Know Your Business Inside and Out. Position Yourself as the Answer. Attempt Direct Response Marketing. Develop Partnerships. Follow Up.

Are sales calls dead?

Is cold calling dead? Not truly. Cold calling is a standard sales method that involves calling people with whom you have no existing relationship. It’s still part of the modern sales representative’s workflow, however there are better ways to conduct this outreach.

How do you generate leads?

20 Smart Ways to Generate More Leads for Your BusinessDirectly engage with leads. Direct customer engagement should among your leading concerns. Deploy outbound & incoming marketing. Purchase new technology. Find leads on Twitter. Develop & optimize helpful content. 6. Make your Tweets sing. Use databases. Market through LinkedIn.

Is e-mail marketing still effective?

They can pick whether or not to open and read the e-mails. Now in social media, content is filtered by them and do not reach all individuals. Email marketing depends on 40 times more effective than social media, according to a study done by McKinsey & Company.

How do you generate leads from cold calling near Hercules?

Use cold calling for lead generationWrite a script. While you and your employees ought to treat every consumer like an individual, you need a basic structure to use throughout the calls. Prospect and blitz. Don’t make small talk. Research leads. Practice makes perfect.

Why is list building important around Hercules?

List building is really essential especially due to the fact that it enables your company and your companies’ site to create enormous traffic and this leads to more sales and greater conversion rates. Also, social networks is a fantastic way to make your business popular and understood to potential leads which are, naturally, extremely useful.

How do you lead generation in digital marketing near Hercules, California?

How to Create Leads with Your Digital MarketingUse Material Marketing to Establish Idea Management. If you have not begun producing material currently, this ought to be among the initial steps in your list building strategy. Take Advantage Of Paid Social. Social network can be a powerful channel for list building. Optimize Your Website for Local SEO. Segmented Email Marketing.

What is a new lead around Hercules, California?

A sales lead is a possible sales contact, individual or organization that reveals an interest in your goods or services. Leads are normally acquired through the recommendation of an existing client or through a direct response to advertising or promotion.

How do you generate leads through email marketing around Hercules, California?

10 Ways Email Marketing Can Create Leads For You Today 1.– Get approval. 2.– Offer something special. 3.– Customize without their name. 4.– Include only approximately three offers. 5.– Produce a weekly newsletter. 6.– Find out the very best time and day to send out. 7.– Make it short. 8.– Work on your subject line.

What is the success rate of cold calling neighboring Hercules, CA?

First, couple of individuals are naturally effective at cold calling. Second, cold calling has a bad credibility. The majority of people find cold calls invasive and obnoxious. Third, conversion rates for cold calls are normally about 2%, compared to 20% for solid leads and 50% for referrals.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About Hercules, California

Hercules is a city in western Contra Costa County, California. Situated along the coast of San Pablo Bay, it is located in the eastern region of the San Francisco Bay Area, about 10 miles (16 km) north of Berkeley, California. As of 2010, its population was 24,060, according to the United States Census Bureau. The site of Hercules was first developed in 1881 as a manufacturing facility of the California Powder Works for the production of its patented dynamite formulation, Hercules powder. In 1882, the Hercules Powder Company was incorporated and assumed responsibility for the Hercules site. It was one of several explosive manufacturers that were active along the Pinole shoreline in the late 19th to the mid-20th century. The small company town that grew up near the facility subsequently became known as “Hercules”, and was incorporated at the end of 1900. Starting in the 1970s, Hercules was heavily redeveloped as suburban bedroom community that lies along the I-80 corridor in Western Contra Costa County. It has a very ethnically diverse population.

Driving Directions

Hercules to Real X Marketing

Zip Codes

94547 94553 94564 94572