Lead Generation For Small Businesses in Fairfax, CA

Looking for a competent Fairfax small business lead gen company?

Welcome to 2020, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in Fairfax

Here is an example of connecting the entities to create a lead generation system for a dentist in Fairfax.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in Fairfax, CA

How do you increase sales neighboring Fairfax, California?

Below are seven methods you can improve your small business sales even if you’re dealing with a tight budget.Talk to Your Current Customers. Package Your Products and Services. Request for Referrals. Have a Limited-Time Sale or Promotion. Listen. Usage Social Media to Your Advantage. Raise Your Prices.

What is a brand-new lead around Fairfax, California?

A sales lead is a prospective sales contact, individual or company that reveals an interest in your products or services. Leads are normally gotten through the referral of an existing client or through a direct reaction to marketing or promotion.

What is lead generation in call center near Fairfax, CA?

Outgoing lead generation is still an extremely effective and effective method to expose targeted customers to your product or service, collect additional info, and rapidly supply the information to your sales team. However, producing leads through your internal call center can be really difficult.

How do you generate leads without cold calling near Fairfax, CA?

Here are a number of easy ways to generate sales leads without cold calling: Seek Public Speaking Engagements. Turn Offline Relationships Into Online Ones. Engage With Your Prospects Online. Provide Incentives For Referrals. Re-Engage Old Clients And Lost Opportunities. Embrace The Warm Call. Make Use Of Survey Outreach.

Why is list building important around Fairfax, CA?

List building is extremely important particularly due to the fact that it allows your company and your services’ website to create huge traffic and this leads to more sales and greater conversion rates. Likewise, social networks is a terrific way to make your company popular and understood to prospective leads which are, obviously, really valuable.

How do you draw in clients in Fairfax?

7 Excellent Ways to Attract New CustomersIdentify Your Ideal Client. It’s much easier to search for customers if you understand the type of customers you seek. Discover Where Your Customer Lives. Know Your Business Inside and Out. Position Yourself as the Answer. Try Direct Response Marketing. Build Partnerships. Follow Up.

What is a lead generation strategy around Fairfax?

List building describes the marketing procedure of stimulating and catching interest in a product or service for the function of establishing sales pipeline. List building typically utilizes digital channels, and has been undergoing substantial changes in recent years from the increase of brand-new online and social strategies.

What is the function of list building near Fairfax, California?

List building describes the process of stimulating interest in a services or product for the purpose of developing a sales pipeline. Just recently the purchasing procedure has changed, and this has actually suggested the requirement to develop new methods to reach possible purchasers.

How do you generate quality leads in Fairfax, California?

4 Strategies for Generating High-Quality Leads Through Social Select the right social media channel( s). Produce leads with LinkedIn. Straight get in touch with possible leads, and use complimentary samples. Usage Slideshare. Create leads with Facebook. Create leads with Twitter. Conclusion.

What are the benefits of lead generation near Fairfax, California?

One of the most crucial advantages accrued by using lead generation is that of boost in sales of your services or products. Businesses that use lead generation programs are more likely to make more sales by turning leads into full-fledged consumers.

How can I get more sales around Fairfax, California?

Here’s how to increase sales with your existing consumer base: Bundle products. You can bundle” a couple of service or products together for an unique cost to try to get an existing consumer to try a few of your other offerings.Try the “upsell.” Offer inside information. Think about consumer rewards. Provide complimentary samples.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About Fairfax, California

Fairfax is an incorporated town in Marin County, California, United States. Fairfax is located 3.25 miles (5.2 km) west-northwest of San Rafael, at an elevation of 115 feet (35 m). The population is 7,441 at the 2010 census.

Driving Directions

Fairfax to Real X Marketing

Zip Codes

94930