Lead Generation For Small Businesses in East Palo Alto, CA

Looking for a competent East Palo Alto small business lead gen company?

Welcome to 2020, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in East Palo Alto

Here is an example of connecting the entities to create a lead generation system for a dentist in East Palo Alto.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in East Palo Alto, CA

How do you increase sales neighboring East Palo Alto, CA?

Below are 7 methods you can increase your small business sales even if you’re dealing with a tight budget.Talk to Your Current Customers. Package Your Products and Services. Request Referrals. Have a Limited-Time Sale or Promotion. Listen. Usage Social Media to Your Advantage. Raise Your Prices.

What is a new lead around East Palo Alto, California?

A sales lead is a possible sales contact, individual or company that reveals an interest in your goods or services. Leads are generally gotten through the referral of an existing customer or through a direct reaction to advertising or promotion.

What is lead generation in call center near East Palo Alto?

Outbound lead generation is still a very effective and effective method to expose targeted consumers to your services or product, gather extra information, and rapidly provide the information to your sales team. Nevertheless, generating leads through your internal call center can be extremely challenging.

How do you create leads without cold calling near East Palo Alto, CA?

Here are several simple ways to create sales leads without cold calling: Seek Public Speaking Engagements. Turn Offline Relationships Into Online Ones. Engage With Your Prospects Online. Supply Incentives For Referrals. Re-Engage Old Clients And Lost Opportunities. Embrace The Warm Call. Make Use Of Survey Outreach.

Why is lead generation crucial around East Palo Alto?

Lead generation is extremely important particularly since it allows your service and your services’ site to develop huge traffic and this leads to more sales and higher conversion rates. Also, social networks is a terrific way to make your service popular and understood to potential leads which are, obviously, really helpful.

How do you draw in customers in East Palo Alto, California?

7 Excellent Ways to Attract New CustomersIdentify Your Ideal Client. It’s easier to search for customers if you know the type of customers you look for. Discover Where Your Customer Lives. Know Your Business Inside and Out. Position Yourself as the Answer. Try Direct Response Marketing. Develop Partnerships. Follow Up.

What is a list building method around East Palo Alto, California?

List building explains the marketing procedure of stimulating and capturing interest in a service or product for the function of establishing sales pipeline. Lead generation frequently uses digital channels, and has been undergoing considerable modifications in the last few years from the rise of new online and social methods.

What is the purpose of list building near East Palo Alto?

List building describes the procedure of promoting interest in a product or service for the purpose of establishing a sales pipeline. Just recently the buying procedure has actually altered, and this has implied the requirement to develop brand-new ways to reach potential buyers.

How do you generate quality leads in East Palo Alto?

4 Strategies for Generating High-Quality Leads Through Social Select the right social media channel( s). Create leads with LinkedIn. Directly connect with possible leads, and offer totally free samples. Usage Slideshare. Produce leads with Facebook. Produce leads with Twitter. Conclusion.

What are the advantages of lead generation near East Palo Alto?

Among the most important benefits accrued by using lead generation is that of boost in sales of your product and services. Services that utilize list building programs are most likely to make more sales by turning leads into full-fledged clients.

How can I get more sales around East Palo Alto, CA?

Here’s how to increase sales with your existing client base: Bundle products. You can bundle” a couple of services or products together for a special price to try to get an existing customer to try some of your other offerings.Try the “upsell.” Deal inside information. Consider consumer benefits. Give complimentary samples.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About East Palo Alto, California

East Palo Alto (abbreviated E.P.A.) is a city in San Mateo County, California, United States. As of the 2010 census, the population of East Palo Alto was 28,155. It is situated on the San Francisco Peninsula, roughly halfway between the cities of San Francisco and San Jose. To the north and east is the San Francisco Bay, to the west is the city of Menlo Park, and to the south the city of Palo Alto. Despite being called “East” Palo Alto, the city is directly north of Palo Alto. While often incorrectly assumed to be part of the city of Palo Alto, East Palo Alto has always been a separate entity since its founding as an unincorporated community until its incorporation in July 1983. It is also in San Mateo County, while Palo Alto is in Santa Clara County. The two cities are separated only by San Francisquito Creek and, largely, the Bayshore Freeway (the vast majority of East Palo Alto is northeast of the freeway, while all of the residential part of Palo Alto is southwest of the freeway). The revitalization projects in 2000, and high income high-tech professionals moving into new developments, including employees from Google and Facebook, have begun to eliminate the cultural and economic differences between the two cities. East Palo Alto and Palo Alto share both telephone area codes and postal ZIP codes.

43% of East Palo Alto’s residents were African Americans in 1990, which was the result of redlining practices and racial deed restrictions in Palo Alto. Latinos now constitute about 65% of the total population, while the proportion of African Americans has decreased to about 15%. A small minority of Pacific Islanders also reside in East Palo Alto, most of Tongan, Samoan and Fijian origin.[citation needed]. East Palo Alto has the largest concentration of Pacific Islanders of any American city or town outside Hawaii.[citation needed].

East Palo Alto has seen a dramatic drop in violent crime in the last 20 years, including a 97.6% reduction in murders from 1992 to 2017. In the past, East Palo Alto experienced profound crime and poverty, especially during the 1980s and early 1990s. In 1992, it had the highest homicide rate in the country with 24,322 people, and 42 murders, equaling a rate of 172.7 homicides per 100,000 residents. In 2017, it had only
one murder.

The prosperity that benefited the Silicon Valley during the dot-com boom of the late 1990s largely bypassed East Palo Alto. The Ravenswood City School District, which serves East Palo Alto and part of adjoining Menlo Park, has struggled with low academic performance.[citation needed] Eventually, however, the Peninsula’s shortage of land and soaring property prices meant that even East Palo Alto became an option for urban regeneration. Until recently, gentrification has been rare in East Palo Alto.

East Palo Alto also includes a small piece of land across the Bayshore Freeway (US 101) from the shopping center, a roughly triangular area between US 101 and San Francisquito Creek, formerly the site of a two-block-long retail business district known as Whiskey Gulch. The name dates back to the time that Stanford University, in Palo Alto to the west, was dry and prohibited alcohol sales within a radius of one-mile (1.6 km) from the campus; Whiskey Gulch was just outside the limits, and was home to a number of liquor stores and bars. In 2000 the city tore down Whiskey Gulch and replaced it with the University Circle office complex. A 200-room Four Seasons hotel opened in University Circle in 2006.

Over 25% of East Palo Alto (400+ acres) has been bulldozed and replaced with brand new housing and brand-name retail establishments over the last 10–15 years, including IKEA, Target, Home Depot, Nordstrom Rack, Togo’s, Starbucks, Office Depot, Mi Pueblo Food Center, PGA Tour Superstore, 6 to 9 Dental, Jamba Juice and Izzy’s Brooklyn Bagels, attracting an entirely new demographic. The University Square community has become particularly appealing to young high-tech professionals and high-income couples, including many employees from Google, Facebook, Sun Microsystems, Yahoo!, and various other software and startup companies.

Driving Directions

East Palo Alto to Real X Marketing

Zip Codes

94303