Lead Generation For Small Businesses in East Foothills, CA

Looking for top East Foothills small business lead gen company?

Welcome to 2020, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in East Foothills

Here is an example of connecting the entities to create a lead generation system for a dentist in East Foothills.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in East Foothills, CA

What is a list building technique around East Foothills, CA?

List building describes the marketing procedure of stimulating and catching interest in a service or product for the function of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing considerable modifications in recent years from the rise of brand-new online and social strategies.

How do you generate leads without cold calling near East Foothills?

Here are a number of easy methods to generate sales leads without cold calling: Seek Public Speaking Engagements. Turn Offline Relationships Into Online Ones. Engage With Your Prospects Online. Offer Incentives For Referrals. Re-Engage Old Clients And Lost Opportunities. Embrace The Warm Call. Utilize Survey Outreach.

What is list building in call center near East Foothills, California?

Outgoing list building is still an extremely effective and efficient way to expose targeted clients to your product or service, collect extra info, and quickly supply the information to your sales team. Nevertheless, generating leads through your internal call center can be extremely difficult.

What lead implies in marketing?

In marketing, list building (/ ˈliːd/) is the initiation of customer interest or enquiry into products or services of a service. Once the individual (e.g. sales representative) evaluations and certifies it to have prospective company, the lead gets transformed to a chance for a business.

What’s the difference in between a prospect and a lead close-by East Foothills?

The single biggest distinction in between potential customers and leads is their engagement; leads are identified by one-way communication, while prospects are defined by two-way interaction. A lead has actually connected to a company– through a type or sign-up– and offered their information.

What is outbound lead generation around East Foothills, CA?

Outbound, or disruption, lead generation, refers to the scenario where you send a message, or messages, directly to your prospects. It is you, not your prospects, that figures out the type and timing of each interaction, hence the term disturbance. But outbound list building can still perform.

What does a list building professional do?

Why a Lead Generation Specialist Could Help. To improve lead quality, it might behoove you to hire a lead generation professional. A lead gen specialist focuses on 2 main jobs: Calling leads passed to Sales from Marketing to guarantee they fulfill the firmographic requirements needed to elicit a sales call.

Are sales calls dead?

Is cold calling dead? Not truly. Cold calling is a traditional sales technique that includes calling people with whom you have no existing relationship. It’s still part of the modern sales representative’s workflow, but there are better methods to conduct this outreach.

What is the success rate of cold calling close-by East Foothills, CA?

Initially, couple of individuals are naturally effective at cold calling. Second, cold calling has a bad reputation. The majority of people find cold calls invasive and obnoxious. Third, conversion rates for sales calls are generally about 2%, compared to 20% for solid leads and 50% for referrals.

Why is lead generation crucial around East Foothills, California?

List building is very essential especially because it allows your service and your organisations’ site to develop massive traffic and this causes more sales and higher conversion rates. Also, social media is a great way to make your organisation popular and understood to potential leads which are, naturally, extremely helpful.

Are cold calls reliable?

Cold calling is not dead. No one really likes making cold calls. And while incoming marketing is a required part of your overall marketing strategy, it has actually not replaced cold calling as an efficient, effective method of reaching clients.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About East Foothills, California

East Foothills is a census-designated place (CDP) in Santa Clara County, California, United States and a neighborhood of San Jose. The population was 8,269 at the 2010 census. The area is more commonly referred to as East San Jose, and is located about 4 miles east of downtown San Jose. This should not be confused with the former city of East San Jose which was annexed by the city of San Jose in 1911. There have remained some unincorporated pockets surrounded by incorporated San Jose which are now part of a city/county agreement to annex the remaining pockets.

Driving Directions

East Foothills to Real X Marketing

Zip Codes

95127