Lead Generation For Small Businesses in Burlingame, CA

Looking for a proven Burlingame small business lead gen company?

Welcome to 2019, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in Burlingame

Here is an example of connecting the entities to create a lead generation system for a dentist in Burlingame.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in Burlingame, CA

What is the purpose of lead generation near Burlingame, CA?

Lead generation explains the process of promoting interest in a product or service for the purpose of establishing a sales pipeline. Recently the purchasing procedure has actually altered, and this has suggested the need to develop new ways to reach prospective purchasers.

What is a list building website near Burlingame, CA?

The lead generation process usually begins when a site visitor clicks on a call-to-action (CTA) situated on one of your site pages or post. That CTA leads them to a landing page, which includes a kind utilized to gather the visitor’s contact details.

How do you generate leads through email marketing around Burlingame, CA?

10 Ways Email Marketing Can Generate Leads For You Today 1.– Get approval. 2.– Offer something special. 3.– Customize without their name. 4.– Add only up to 3 deals. 5.– Create a weekly newsletter. 6.– Learn the best time and day to send. 7.– Make it brief. 8.– Work on your subject line.

How do list building companies work around Burlingame, CA?

How Does It Work? Some agencies specialize in supplying qualified leads to services. The process of lead generation is actually extremely easy– however, like a lot of simple things, challenging to do right. Initially, an agency establishes a site or partners with sites on which they promote and advertise your product or service.

How do you draw in customers in Burlingame, CA?

7 Excellent Ways to Attract New CustomersIdentify Your Ideal Client. It’s simpler to search for customers if you know the type of consumers you look for. Discover Where Your Customer Lives. Know Your Business Inside and Out. Position Yourself as the Answer. Try Direct Response Marketing. Construct Partnerships. Follow Up.

What is lead generation in email marketing in Burlingame?

It is the initiation of consumer interest or query into product and services of an organisation that can be gotten through email campaigns, newsletter, lead forms and so on. In the exact same context, the procedure in which leads are created through e-mails for business’ products and services is called as Email Lead Generation.

What is a lead generation tool around Burlingame, CA?

Leadformly is a tool built by our team at Endeavor Harbour that makes it simple to develop high-converting lead generation forms. The issue we found was that the kinds supplied by our email marketing services and CRMs were very fundamental and were negatively impacting our conversion rates.

What are the benefits of lead generation near Burlingame?

Among the most crucial benefits accrued by utilizing list building is that of increase in sales of your products or services. Organisations that utilize list building programs are more likely to make more sales by turning leads into full-fledged consumers.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About Burlingame, California

Burlingame (/ˈbɜːrlɪŋɡeɪm/) is a city in San Mateo County, California. It is located on the San Francisco Peninsula and has a significant shoreline on San Francisco Bay. The city is named after diplomat Anson Burlingame and is often referred to as the City of Trees due to its numerous eucalyptus groves. Burlingame is known for its high residential quality of life with a walkable downtown area and excellent public school system. In September 2018, the median home value in Burlingame was $2.3M. As of the 2010 U.S. Census, Burlingame had a population of 28,806.

Driving Directions

Burlingame to Real X Marketing

Zip Codes

94010