Lead Generation For Small Businesses in Berkeley, CA

Looking for a proven Berkeley small business lead gen company?

Welcome to 2019, where potential customers can find you in a variety of ways!

SEO, Google Ads, Facebook Ads, Google business listing (maps), re-marketing, Instagram, LinkedIn, Blogs, Email.  Even traditional offline methods like coupons, print ads, radio and cable.  The list goes on and on.

And of course – let’s not forget online reputation management. Totally important when your potential customers compare your business to the competition.

The combination of these channels is called the Marketing Mix.

And each business has a different one!

Confused? No wonder.

Main Lead Generation Elements

Search Engine Optimization (SEO)
Digital Advertising (Google, Faebook, Re-Marketing, Instagram, LinkedIn)
Google Listing (maps)
Email Marketing
Reputation Management
Offline Marketing (Print, coupons, radio, cable, billboards, etc.)

Example: Lead Generation System for a Dentist in Berkeley

Here is an example of connecting the entities to create a lead generation system for a dentist in Berkeley.

Visitors are coming to the website’s landing page from either the search engines (SEO) or from a Facebook ad targeting the right audience.

When they reach a landing page on the website, they are being offered a coupon for first visit discount + teeth cleaning for free.

Those who want the coupon give their contact information (name, email) and the coupon is sent to them in an email.  They also receive a sequence of email message sent once a week for 10 weeks about personal dental care.

If they leave the site without giving their information, a re-marketing campaign on websites and on Facebook is showing the offer from the dentist and invite them to come back and get the coupon.

To redeem the coupon they will call and set an appointment.

A prospect turned into a lead and then became a customer (patient)! 

Why is it important to know your Marketing Mix?

If you get it right, you will have prospects, leads, and customers coming to your business.

If you get it wrong, you will be wasting good money and seeing little or no results.

So what should be your Marketing Mix?

The answer to this question depends on several factors, like what industry your in, your location, the age range of your typical customers, your competition, and several other.

To get an idea what would work for you, connect with us through the short intake form.  We’ll be able to analyze your business and recommend the best channels for your business to use.

Lead Gen Intake Form










Common Questions about Lead Generation For Small Businesses in Berkeley, CA

What is the function of list building near Berkeley, California?

List building describes the procedure of promoting interest in a product and services for the purpose of developing a sales pipeline. Recently the purchasing process has changed, and this has implied the requirement to establish new methods to reach potential buyers.

What is a lead generation website near Berkeley, CA?

The list building procedure generally begins when a website visitor clicks a call-to-action (CTA) situated on among your site pages or article. That CTA leads them to a landing page, which includes a form utilized to gather the visitor’s contact information.

How do you produce leads through e-mail marketing around Berkeley, California?

10 Ways Email Marketing Can Generate Leads For You Today 1.– Get approval. 2.– Deal something special. 3.– Personalize without their name. 4.– Add just approximately 3 deals. 5.– Develop a weekly newsletter. 6.– Find out the best time and day to send out. 7.– Make it short. 8.– Deal with your subject line.

How do list building business work around Berkeley?

How Does It Work? Some agencies concentrate on providing certified causes companies. The process of list building is really really easy– however, like most simple things, difficult to do right. First, a firm develops a site or partners with sites on which they promote and market your product or service.

How do you draw in customers in Berkeley, CA?

7 Excellent Ways to Attract New CustomersIdentify Your Ideal Client. It’s much easier to look for consumers if you understand the type of customers you look for. Discover Where Your Customer Lives. Know Your Business Inside and Out. Position Yourself as the Answer. Try Direct Response Marketing. Develop Partnerships. Follow Up.

What is lead generation in e-mail marketing in Berkeley?

It is the initiation of customer interest or query into product and services of a business that can be gotten through email campaigns, newsletter, lead types etc. In the very same context, the process in which leads are produced through emails for business’ products and services is called as Email Lead Generation.

What is a lead generation tool around Berkeley, CA?

Leadformly is a tool developed by our team at Endeavor Harbour that makes it simple to construct high-converting lead generation types. The problem we found was that the types provided by our e-mail marketing services and CRMs were really fundamental and were adversely impacting our conversion rates.

What are the advantages of lead generation near Berkeley, California?

Among the most important advantages accrued by utilizing list building is that of boost in sales of your services or products. Organisations that use lead generation programs are most likely to make more sales by turning leads into full-fledged customers.

About Lead Generation

In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

About Small Business

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as “small” in terms of being able to apply for government support and qualify for preferential tax policy varies depending on the country and industry. Small businesses range from fifteen employees under the Australian Fair Work Act 2009, fifty employees according to the definition used by the European Union, and fewer than five hundred employees to qualify for many U.S. Small Business Administration programs. While small businesses can also be classified according to other methods, such as annual revenues, shipments, sales, assets, or by annual gross or net revenue or net profits, the number of employees is one of the most widely used measures.

Small businesses in many countries include service or retail operations such as convenience stores, small grocery stores, bakeries or delicatessens, hairdressers or tradespeople (e.g., carpenters, electricians), restaurants, guest houses, photographers, very small-scale manufacturing, and Internet-related businesses such as web design and computer programming. Some professionals operate as small businesses, such as lawyers, accountants, dentists and medical doctors (although these professionals can also work for large organizations or companies). Small businesses vary a great deal in terms of size, revenues and regulatory authorization, both within a country and from country to country. Some small businesses, such as a home accounting business, may only require a business license. On the other hand, other small businesses, such as day cares, retirement homes and restaurants serving liquor are more heavily regulated, and may require inspection and certification from various government authorities.

About Berkeley, California

Berkeley (/ˈbɜːrkli/ BURK-lee) is a city on the east shore of San Francisco Bay in northern Alameda County, California. It is named after the 18th-century Irish bishop and philosopher George Berkeley. It borders the cities of Oakland and Emeryville to the south and the city of Albany and the unincorporated community of Kensington to the north. Its eastern border with Contra Costa County generally follows the ridge of the Berkeley Hills. The 2010 census recorded a population of 112,580.

Berkeley is home to the oldest campus in the University of California system, the University of California, Berkeley, and the Lawrence Berkeley National Laboratory, which is managed and operated by the University. It also has the Graduate Theological Union, one of the largest religious studies institutions in the world. Berkeley is considered one of the most socially liberal cities in the United States.

Driving Directions

Berkeley to Real X Marketing

Zip Codes

94701 94702 94703 94704 94705 94706 94707 94708 94709 94710 94712 94720