Graphic Design in Turlock, CA
About Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
The term graphic design was coined by William Addison Dwiggins in 1922. However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”. This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men””  The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages”, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
About Turlock, California
Turlock is a city in Stanislaus County, California, United States. Its estimated 2015 population of 72,292 made it the second-largest city in Stanislaus County after Modesto.
Founded on December 22, 1871, by prominent grain farmer John William Mitchell, the town consisted of a post office, a depot, a grain warehouse and a few other buildings. Mitchell declined the honor of having the town named for himself. The name “Turlock” was then chosen instead. The name is believed to originate from the Irish village “Turlough”. In October 1870, Harper’s Weekly published an excerpt from English novelist James Payn’s story Bred in the Bone, which includes the mention of a town named “Turlough” (translated from Gaelic as “Turlock”). Local historians believe that this issue of Harper’s Weekly was read by early resident H.W. Lander who suggested the alternate name. Mitchell and his brother were successful businessmen, buying land and developing large herds of cattle and sheep that were sold to gold miners and others as they arrived. They were also leaders in wheat farming and cultivated tracts of land under the tenant system. Eventually, the Mitchells owned most of the area, over 100,000 acres, from Keyes to Atwater. In the early 20th century, 20-acre lots from the Mitchell estate were sold for $20 an acre.
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