Graphic Design in Saranap, CA
About Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
The term graphic design was coined by William Addison Dwiggins in 1922. However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”. This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men””  The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages”, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
About Saranap, California
Saranap (until 1913, Dewing Park) is a residential census-designated place (CDP) within central Contra Costa County, California. Lying at an elevation of 180 feet (55 m), it is bounded on the south and east by portions of Walnut Creek (including the gated senior residential development Rossmoor) and on the north and west by Lafayette. Saranap’s ZIP code is 94595, but is addressed “Walnut Creek, CA” for delivery purposes as this is the postal designated city name used by residents. The community is in telephone area code 925. Saranap’s population as of the 2010 census was 5,202.
Saranap has had numerous opportunities to be annexed as either part of Lafayette, or of Walnut Creek. These have been largely resisted by the occupants, whose land use is governed by county rules. These include the ability to keep small aviaries and bees, which can be highly restricted by law in surrounding cities, and in newer neighborhoods by restrictive covenants. As the local school district is independent of these city boundaries, and some of the cities impose additional parcel taxes, residents have little incentive to change the status quo. Only a minor addition was made to Lafayette from Saranap in recent decades, adding only one more street and being largely motivated by marginally superior housing values associated with the city of Lafayette.
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