Graphic Design in San Pablo, CA
About Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
The term graphic design was coined by William Addison Dwiggins in 1922. However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”. This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men””  The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages”, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
About San Pablo, California
San Pablo (/ˈpæbloʊ/, /ˈpɑːbloʊ/) is a city in Contra Costa County, California, United States. The city of Richmond surrounds nearly the whole city. The population was 29,139 at the 2010 census. The current Mayor is Rich Kinney. Currently, the City Council consists of Elizabeth Pabon-Alvarado, Rita Xavier and Abel Pineda.
The area in which today’s San Pablo is situated was originally occupied by the Cuchiyun band of the Ohlone indigenous people. The area was claimed for the king of Spain in the late 18th century and was granted for grazing purposes to the Mission Dolores located in today’s San Francisco. Upon Mexico’s independence from Spain, church properties were secularized and in 1823, the area became part of a large grant to an ex-soldier stationed at the San Francisco Presidio, Francisco María Castro. The grant was given the name Rancho San Pablo, thus originating the name for today’s city as well as for one of the East Bay’s oldest principal roads, today’s San Pablo Avenue (called in the prior Spanish era “El Camino Real de la Contra Costa”).
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