Graphic Design in Rodeo, CA
About Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
The term graphic design was coined by William Addison Dwiggins in 1922. However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”. This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men””  The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages”, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
About Rodeo, California
Rodeo /roʊˈdeɪ.oʊ/ is a census-designated place (CDP) located in Contra Costa County, California, in the East Bay sub-region of the San Francisco Bay Area, on the eastern shore of San Pablo Bay, 25 miles northeast of San Francisco. The population was 8,679 at the 2010 census. The town is named for the livestock roundups common in the late 19th century. Cattle from the surrounding hills were regularly driven down through the old town to a loading dock on the shoreline of San Pablo Bay for shipment to slaughterhouses, a practice which continued through the early 20th century. The town of Rodeo is served by the Interstate 80 freeway and State Route 4. The Southern Pacific Railroad main line passes through Rodeo. Rodeo has not been a stop on the railroad since the 1950s.
Rodeo owes much of its history to brothers John and Patrick Tormey, who purchased tracts of land from the Ygnacio Martinez Rancho El Pinole estate in 1865 and 1867.
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