Graphic Design in Rio Linda, CA
About Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
The term graphic design was coined by William Addison Dwiggins in 1922. However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”. This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men””  The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages”, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
About Rio Linda, California
Rio Linda is a census-designated place (CDP) in Sacramento County, California, United States. It is part of the Sacramento–Arden-Arcade–Roseville Metropolitan Statistical Area. As of the 2010 census, the CDP population was 15,106, up from 10,466 at the 2000 census.
The Rio Linda/Elverta community is located on part of the Rancho Del Paso Mexican land grant of 1844. In 1910, a Fruit Land Company of Minneapolis acquired 12,000 acres (49 km2) of the Grant and in 1912 the area was subdivided. Renamed in 1913 to Rio Linda, it was known as ‘Dry Creek Station’, a flag stop for the Northern Electric Railroad. Two families settled in Rio Linda by 1912, three more arrived in 1913 and nine more in 1914. By 1918 approximately fifty families in the community, mostly of Scandinavian and German descent. By 1920 poultry farming had proved to be feasible in the area which was advertised throughout several Eastern states during the 1920s. An association was formed in 1942 as the area became well known for its excellent poultry production.
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