Graphic Design in Rancho Cordova, CA
About Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
The term graphic design was coined by William Addison Dwiggins in 1922. However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”. This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men””  The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages”, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
About Rancho Cordova, California
Rancho Cordova is a city in Sacramento County, California, United States which was incorporated in 2003. It is part of the Sacramento Metropolitan Area. The population was 64,776 at the 2010 census. Rancho Cordova is the Sacramento area’s largest employment sub-center, attracting over 50,000 commuters. The city is served by Sacramento Regional Transit’s various bus lines and the Gold Line light rail line, though fewer than 0.1 percent of commuters to Rancho Cordova use the line according to the US Census Bureau’s American Community Survey (2010-2012). In 2010 Rancho Cordova was named as a winner of the All-America City Award.
Originally called Mayhew’s Crossing and Hangtown Crossing (c. 1855) during the Gold Rush era, the area was renamed Mayhew Station and Mills Station (c. 1900), respectively. The city itself was named for the Cordova Vineyard, which was located in the center of the Rancho Rio de los Americanos land grant. Other names of the town included Cordova Vineyards and Cordova Village, before it was officially named Rancho Cordova when a post office was established in the community in 1955.
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