Graphic Design in Manteca, CA
About Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
The term graphic design was coined by William Addison Dwiggins in 1922. However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”. This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men””  The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages”, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
About Manteca, California
Manteca is a city in San Joaquin County, California. The city’s estimated 2015 US Census population was 75,448.
Manteca is a city in the Central Valley of California, 76 miles east of San Francisco. It was founded in 1861 by Joshua Cowell. Cowell claimed around 1,000 acres (4.0 km2) and built houses on what is now the corner of Main and Yosemite, where Bank of America now stands. In 1873, the Central Pacific Railroad laid track directly through the area. The residents wanted to refer to their new train station as “Cowell Station”, but there was already a Cowell Station near Tracy. The residents agreed to change the name of the community, choosing “Monteca” as the new name. This was misprinted as “Manteca” (Spanish for lard) by the railroad, and the misspelled version was eventually accepted as the name of the town. This misspelling thus became a town joke that would be laughed at throughout generations to come. Bobby and Shirley Davis popularized the pronunciation /mæn’tikə/, even though the Spanish word is pronounced /man’teka/. In 1918, Manteca was incorporated as a city, and Joshua Cowell became its first mayor.
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