Graphic Design in Lodi, CA
About Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
The term graphic design was coined by William Addison Dwiggins in 1922. However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”. This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men””  The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages”, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
About Lodi, California
Lodi (/ˈloʊdaɪ/ LOH-dye) is a city located in San Joaquin County, California, in the northern portion of California’s Central Valley. The population was 62,134 at the 2010 census. Its estimated population as of July 1, 2013 was 64,338.
Lodi is best known for being a center of winegrape production (the “Zinfandel Capital of the World”), although its vintages have traditionally been less prestigious than those of Sonoma and Napa counties. However, in recent years, the Lodi Appellation has become increasingly respected for its Zinfandel and other eclectic wine varietals, along with its focus on sustainability under the Lodi Rules program. National recognition came from the Creedence Clearwater Revival song “Lodi” and continues with the “2015 Wine Region of the Year” award given to Lodi by Wine Enthusiast Magazine. Nearby Woodbridge is the home of the well-known winery Woodbridge by Robert Mondavi. Mondavi grew up in Lodi, and Mondavi Winery is considered[by whom?] one of the most influential in the American wine industry.
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