Graphic Design in Greenfield, CA
About Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
The term graphic design was coined by William Addison Dwiggins in 1922. However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”. This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men””  The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages”, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
About Greenfield, California
Greenfield (formerly, Clarke Colony) is a city in Monterey County, California, United States. Greenfield is located in the Salinas Valley, 33 miles (53 km) southeast of Salinas, at an elevation of 289 feet (88 m). The city was the fastest growing in the county during the 2000s, the population was 12,583 in 2000, increasing to 16,330 in the 2010 census. Its most well-known public event is the annual Harvest Festival. Greenfield is a member of the Association of Monterey Bay Area Governments.
A Jewish man, William Hudinski and other promoters may have laid out the town from 1902 to 1905 on part of the Rancho Arroyo Seco Mexican land grant, created by a subdivision of 4,000 acres (1,600 ha). The Clark Colony Water Company, which became the organization for water distribution, filled the city with water from the nearby Arroyo Seco AVA which was formed in April 1905. The organized water canal system and ideal growing conditions attracted people of Danish, Swiss and other nationalities from surrounding areas to settle in Greenfield. Today, the Clark Colony Water Company still holds 1916 Prior Rights guaranteeing delivery to its members a certain amount of water from the Arroyo Seco River before any other agencies. In 1906, the district purchased a lot from Edward Greenfield along with two adjacent to the Arroyo Seco Development Company. Clark Colony evolved into Clark City and was eventually renamed Greenfield, in honor of Mr. Greenfield., after the United States Postal Service informed the City that there were too many “Clark Cities” in the state. Greenfield was recognized as a municipality by the State legislature and incorporated on January 7, 1947. Greenfield’s first Mayor was Tom Rogers.
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