Graphic Design in Gold River, CA
About Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
The term graphic design was coined by William Addison Dwiggins in 1922. However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”. This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men””  The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages”, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
About Gold River, California
Gold River is a census-designated place (CDP) in Sacramento County, California. The population was 7,812 at the 2010 census, down from 8,023 at the 2000 census. Gold River is part of the Sacramento–Arden-Arcade–Roseville Metropolitan Statistical Area. With a median family income of over $117,000, Gold River is the highest-income place in Sacramento County.
The community of Gold River consists of a residential planned development and some smaller subdivisions served by Gold River Discovery Center (a K through 8 school), as well as some retail, commercial and light industrial areas. The community consists of detached single family homes, duplex and triplexes, as well as a condominium development. Gold River lies between the cities of Rancho Cordova on the south, Folsom on the east, and the American River to the north. The Gold River Community Association is the master association for the 25 separate “villages” that make up the planned development. Each village has its own subassociations as well. The planned development and two subdivisions, including Gold Station, opted out of inclusion into the City of Rancho Cordova by resolution and petitions, respectively. The community remains an unincorporated part of Sacramento County.
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