Graphic Design in El Cerrito, CA
About Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
The term graphic design was coined by William Addison Dwiggins in 1922. However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”. This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men””  The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages”, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
About El Cerrito, California
El Cerrito is a city in Contra Costa County, California, United States, and forms part of the San Francisco Bay Area. It has a population of 23,549 according to the 2010 census. El Cerrito was founded by refugees from the 1906 San Francisco earthquake. It was incorporated in 1917 as a village with 1,500 residents. As of the census in 2000, there were 23,171 people, 10,208 households and 5,971 families in the city. The top 20 employers in the city, according to the 2013 Comprehensive Annual Financial Report, include such entities as the West Contra Costa Unified School District, the City of El Cerrito, Lucky Stores, Pastime ACE Hardware, and Honda of El Cerrito.
El Cerrito was founded by refugees from the 1906 San Francisco earthquake. They settled in what was then Don Víctor Castro’s Rancho San Pablo, and adjacent to the ranch owned by the family of Luís María Peralta, the Rancho San Antonio. A post office opened at the settlement in 1909 and the refugee camp became known as Rust, after Wilhelm F. Rust, its first postmaster. The village’s residents did not care for the name and changed it to El Cerrito (meaning “little hills” or “knoll”) in 1916, in reference to the many individual hills in the village. A year later, El Cerrito was incorporated as a village with 1,500 residents.
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