Graphic Design in Daly City, CA
About Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
The term graphic design was coined by William Addison Dwiggins in 1922. However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”. This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men””  The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages”, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
About Daly City, California
Daly City (/ˈdeɪli/) is the largest city in San Mateo County, California, United States, with an estimated 2014 population of 106,094. Located immediately south of San Francisco, it is named in honor of businessman and landowner John Donald Daly.
Archaeological evidence suggests the San Francisco Bay Area has been inhabited as early as 2700 BC. People of the Ohlone language group occupied Northern California from at least the 6th century.[verification needed] Though their territory had been claimed by Spain since the early 16th century, they would have relatively little contact with Europeans until 1769, when, as part of an effort to colonize Alta California, an exploration party led by Don Gaspar de Portolá learned of the existence of San Francisco Bay. Seven years later, in 1776, an expedition led by Juan Bautista de Anza selected the site for the Presidio of San Francisco, which José Joaquín Moraga would soon establish. Later the same year, the Franciscan missionary Francisco Palóu founded the Mission San Francisco de Asís (Mission Dolores). As part of the founding, the priests claimed the land south of the mission for sixteen miles for raising crops and for fodder for cattle and sheep. In 1778, the priests and soldiers marked out a trail to connect San Francisco to the rest of California. At the top of Mission Hill, the priests named the gap between San Bruno Mountain and the hills on the coast La Portezuela (“The Little Door”). La Portezuela was later referred to as Daly’s Hill, the Center of Daly City, and is now called Top of the Hill.
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