Graphic Design in Alum Rock, CA
About Graphic Design
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
The term graphic design was coined by William Addison Dwiggins in 1922. However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome’s Trajan’s Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In “Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary”. This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. “The Rosetta stone, found by one of Napoleon’s engineers was an advertisement for the Egyptian ruler, Ptolemy as the “true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men””  The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the “Dark Ages”, from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
About Alum Rock, California
Alum Rock (/ˈæləm/) is a neighborhood and census-designated place in San Jose, California, in East San Jose. The CDP, which excludes all annexed areas, had a population of 15,536 at the 2010 census. It is home to Alum Rock Park, the oldest municipal park in California and one of the largest in the United States.
Formerly a separate town, much of the community is unincorporated surrounded by incorporated San Jose; neighborhoods between White Road and Capitol Avenue are part of a city/county agreement for annexation. James Lick High School, Mt. Pleasant High School, and William C. Overfelt High School (which are part of the East Side Union High School District), Joseph George Middle School, Ocala Middle School, and other schools in the Alum Rock Union School District serve the neighborhood. Near the center of the community is a small neighborhood commercial strip along Alum Rock Avenue at White Road.
Alum Rock to Real X Marketing