Digital Marketing in Scotts Valley, CA
Increase Traffic • Convert More to Customers • Watch Sales Rise
We help busy business owners find their Marketing Leaks,
and then Patch them – Fast!
Do you have a Marketing Leak?
No, it’s not the type of leak for which you call a plumber.
Marketing leaks come in 2 forms:
- Losing customers, either potential new ones or existing ones
- Wasted marketing dollars
If you are unhappy with the the amount of new customers you get, or with the return on your marketing investment, you are probably experiencing one of these two leaks, or even both.
You lose customers in 3 ways:
- They don’t know about you
- You don’t not communicate well the value in your services or products, or consistently enough
- Your competitors do a better marketing job
You lose marketing dollars when you use the wrong marketing means, or chase the wrong customers.
We help businesses that suffer from such leaks located them, and then provide guidance how to patch them – fast.
A Full-Service Digital Marketing Agency
The most important part of our engagement is doing the initial analysis with you.
- Who are your customers
- Who are your competitors
- Where do your potential customers hanging out
- What motivates your potential customers to do business with you
- What people see when they search you up (reputation, presence)
- What are your products and services
But really, the first question we’d ask you is:
Where you want to take your business?
The 3 Systems of Digital Marketing
Everyone is trying to sell you
- Web design (which we do)
- Search Engine Optimization – SEO (which we do)
- Advertising campaigns (which we do)
- Email marketing (which we do)
- Reputation management (which we do)
- Video marketing (which we do)
But really, these are just pieces of the puzzle called Digital Marketing which has just two main objectives:
- Get you more customers
- Maximize the Life Time Value of each customer
And when the pieces are laid down correctly and work in harmony, you can clearly identify 3 systems in play:
- Prospect and Lead Generation system
- Lead to Customer Conversion system
- Customer Value Maximization system
Now without knowing anything about your business – just by the fact that you are here reading this page – we can bet your business is leaking revenue opportunities and/or marketing dollars in each of the 3 systems.
Let’s investigate together where, and how to fix it.
Common questions about Digital Marketing in Scotts Valley, CA
What are the most common forms of digital media near Scotts Valley, CA?
The following are common kinds of digital media.Audio. Audio such as a music file or streaming music service. Video. Video that is tape-recorded, kept and transferred in a digital format. Digital Publishing. Information. Pictures. Holograms. Social Media. Advertising.
What are best ways of digital marketing?
13 ways you can make digital marketing work for youSearch Engine Optimization (SEO) Search Engine Marketing (SEM) Content Creation. Social Media Marketing (SMM) Digital Display Advertising. Retargeting and Remarketing. Mobile Marketing. Interactive Marketing.
What are the digital technology in Scotts Valley?
DIGITAL TECHNOLOGY. DIGITAL TECHNOLOGY. Digital technology allows immense amounts of info to be compressed on little storage gadgets that can be quickly preserved and carried. Digitization likewise speeds up data transmission speeds. Digital technology has transformed how individuals interact, discover, and work.
What is SEO KPI?
Search Engine Optimization (SEO) KPIs are worths utilized by marketing groups to determine the performance of their site for natural search results. In order for groups to really understand their search marketing efficiency, it’s important to determine seo metrics and track modifications month over month.
What is digital marketing strategy in Scotts Valley?
meaning. A digital marketing strategy is a channel method which suggests that it shouldBe informed by research study into customer channel behaviour and marketplace activity = intermediaries, publishers and rivals.
Is TELEVISION a kind of digital media near Scotts Valley, California?
The TELEVISION is a digital media simply as much as a computer is a digital media. It acts as a medium for digital content to play through it. In my viewpoint, the TV is absolutely a digital media. Tv programs, motion pictures, etc are processed digitally and then broadcast onto your television.
What are examples of digital media near Scotts Valley, California?
Examples of digital media consist of software application, digital images, digital video, video game, websites and websites and likewise including social media, data and databases, digital audio, such as MP3 and electronic books.
What are the kinds of digital technology near Scotts Valley, CA?
The following prevail examples of digital things.Digital Technology. A term for gadgets or services that use computers. Digital Electronics. Devices which contain computer systems or that procedure binary data.Digital Media. Digital Content. Digital Economy. Digital Data. Digital Culture.
Why is digital marketing crucial?
The capability to reach an international market. You can save cash and reach more customers for less loan than traditional marketing techniques. Get to know your audience and enable them to understand you personally which can assist to develop brand name commitment.
Is Digital Marketing growing in Scotts Valley?
Digital Marketing is expanding. Digital marketing includes emails, sites, social media, banner advertisements, videos, contents to produce their marketplace in between their audience and to reach an unlimited audience they made use of digital campaigns. Digital marketing is the very best source for brand name advancement.
What are some examples of digital marketing around Scotts Valley, California?
The term ‘digital marketing,’ nevertheless, tends to refer more to advertising and promotions in the digital world. According to MARKETO: “At a high level, digital marketing refers to advertising provided through digital channels such as search engines, websites, social media, email, and mobile apps.”.
About Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
About Scotts Valley, California
Scotts Valley is a small city in Santa Cruz County, California, United States, about thirty miles (48 km) south of downtown San Jose and six miles (10 km) north of the city of Santa Cruz, in the upland slope of the Santa Cruz Mountains. As of the 2010 census, the city population was 11,580. Principal access to the city is supplied by State Route 17 that connects San Jose and Santa Cruz. The city was incorporated in 1966. Scotts Valley is named for John Scott, who discovered gold at Scott’s Bar.
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