Digital Marketing in Santa Cruz, CA
Increase Traffic • Convert More to Customers • Watch Sales Rise
We help busy business owners find their Marketing Leaks,
and then Patch them – Fast!
Do you have a Marketing Leak?
No, it’s not the type of leak for which you call a plumber.
Marketing leaks come in 2 forms:
- Losing customers, either potential new ones or existing ones
- Wasted marketing dollars
If you are unhappy with the the amount of new customers you get, or with the return on your marketing investment, you are probably experiencing one of these two leaks, or even both.
You lose customers in 3 ways:
- They don’t know about you
- You don’t not communicate well the value in your services or products, or consistently enough
- Your competitors do a better marketing job
You lose marketing dollars when you use the wrong marketing means, or chase the wrong customers.
We help businesses that suffer from such leaks located them, and then provide guidance how to patch them – fast.
A Full-Service Digital Marketing Agency
The most important part of our engagement is doing the initial analysis with you.
- Who are your customers
- Who are your competitors
- Where do your potential customers hanging out
- What motivates your potential customers to do business with you
- What people see when they search you up (reputation, presence)
- What are your products and services
But really, the first question we’d ask you is:
Where you want to take your business?
The 3 Systems of Digital Marketing
Everyone is trying to sell you
- Web design (which we do)
- Search Engine Optimization – SEO (which we do)
- Advertising campaigns (which we do)
- Email marketing (which we do)
- Reputation management (which we do)
- Video marketing (which we do)
But really, these are just pieces of the puzzle called Digital Marketing which has just two main objectives:
- Get you more customers
- Maximize the Life Time Value of each customer
And when the pieces are laid down correctly and work in harmony, you can clearly identify 3 systems in play:
- Prospect and Lead Generation system
- Lead to Customer Conversion system
- Customer Value Maximization system
Now without knowing anything about your business – just by the fact that you are here reading this page – we can bet your business is leaking revenue opportunities and/or marketing dollars in each of the 3 systems.
Let’s investigate together where, and how to fix it.
Common questions about Digital Marketing in Santa Cruz, CA
Is Digital Marketing expanding in Santa Cruz, CA?
Digital Marketing is booming. Digital marketing includes emails, websites, social media, banner ads, videos, contents to develop their market in between their audience and to reach an infinite audience they used digital campaigns. Digital marketing is the very best source for brand name advancement.
Is Digital Marketing stressful around Santa Cruz, California?
Digital Marketing is not difficult if you enjoy the subject and lifestyle that features it. Digital marketing is social media marketing, more to do with internet marketing than traditional marketing. Nevertheless a lot of common principles and viewpoints stay the very same.
What are the 5 types of media near Santa Cruz, California?
Media can be categorized into four types: Print Media (Newspapers, Magazines) Broadcast Media (TELEVISION, Radio) Outdoor or Out of Home (OOH) Media.Internet.
What are best ways of digital marketing?
13 ways you can make digital marketing work for youSearch Engine Optimization (SEO) Search Engine Marketing (SEM) Content Creation. Social Media Marketing (SMM) Digital Display Advertising. Retargeting and Remarketing. Mobile Marketing. Interactive Marketing.
What is KPI in digital marketing around Santa Cruz, California?
That’s where Key Performance Indicators (or KPIs) enter play. A KPI is a measurement that will straight affect your marketing objectives. For example, if your objective is to increase sales efficiency, you’ll want to measure the overall quantity of sales divided by overall leads.
What are the kinds of digital technology near Santa Cruz, CA?
The following prevail examples of digital things.Digital Technology. A term for devices or services that use computers. Digital Electronics. Gadgets which contain computers or that process binary data.Digital Media. Digital Content. Digital Economy. Digital Data. Digital Culture.
What is SEO KPI?
Search Engine Optimization (SEO) KPIs are worths used by marketing groups to determine the performance of their website for natural search results. In order for teams to actually comprehend their search marketing performance, it’s crucial to determine seo metrics and track changes month over month.
What are the fundamentals of digital marketing in Santa Cruz, CA?
Prior to you choose to invest your time and resources in strategizing, it is very important that you comprehend the digital marketing essentials concerning the different platforms. An efficient marketing strategy can integrate a variety of components like: Website design. Search engine optimization.
What is a KPI marketing around Santa Cruz, CA?
Marketing KPIs (Key Performance Indicators) are specific, numerical marketing metrics that companies track in order to measure their development towards a defined objective within your marketing channels. By tracking the right marketing KPIs, your business will have the ability to make modifications to different strategies and spending plans.
What are the kinds of digital marketing close-by Santa Cruz, CA?
Kinds of online digital marketing consist of: Search Engine Optimization (SEO) Search Engine Marketing and Pay-Per-Click Advertising.Social Media Marketing.Content Marketing.Affiliate Marketing.Influencer Marketing.Email Marketing.Viral Marketing.
What are examples of digital technology?
Digital innovations are electronic tools, systems, devices and resources that create, save or process information. Well known examples include social media, online video games, multimedia and cellphones.
About Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
About Santa Cruz, California
Santa Cruz (/ˈsæntə ˈkruːz/; Spanish for Holy Cross) is the county seat and largest city of Santa Cruz County, California. As of 2018 the U.S. Census Bureau estimated Santa Cruz’s population at 64,725.
Situated on the northern edge of Monterey Bay, about 32 mi (51 km) south of San Jose and 75 mi (120 km) south of San Francisco, the city is part of the 12-county San Jose-San Francisco-Oakland Combined Statistical Area.
Santa Cruz is known for its moderate climate, natural environment, coastline, redwood forests, alternative community lifestyles, and socially liberal leanings. It is also home to the University of California, Santa Cruz, a premier research institution and educational hub, as well as the Santa Cruz Beach Boardwalk, an oceanfront amusement park operating continuously since 1907.
The present-day site of Santa Cruz was the location of Spanish settlement beginning in 1791, including Mission Santa Cruz and the pueblo of Branciforte. The City of Santa Cruz was incorporated in 1866 and chartered in April 1876. Important early industries included lumber, gunpowder, lime and agriculture. Late in the 19th century, Santa Cruz established itself as a beach resort community.
Santa Cruz to Real X Marketing
95060 95061 95062 95063 95064 95065 95067