Digital Marketing in East Palo Alto, CA
Increase Traffic • Convert More to Customers • Watch Sales Rise
We help busy business owners find their Marketing Leaks,
and then Patch them – Fast!
Do you have a Marketing Leak?
No, it’s not the type of leak for which you call a plumber.
Marketing leaks come in 2 forms:
- Losing customers, either potential new ones or existing ones
- Wasted marketing dollars
If you are unhappy with the the amount of new customers you get, or with the return on your marketing investment, you are probably experiencing one of these two leaks, or even both.
You lose customers in 3 ways:
- They don’t know about you
- You don’t not communicate well the value in your services or products, or consistently enough
- Your competitors do a better marketing job
You lose marketing dollars when you use the wrong marketing means, or chase the wrong customers.
We help businesses that suffer from such leaks located them, and then provide guidance how to patch them – fast.
A Full-Service Digital Marketing Agency
The most important part of our engagement is doing the initial analysis with you.
- Who are your customers
- Who are your competitors
- Where do your potential customers hanging out
- What motivates your potential customers to do business with you
- What people see when they search you up (reputation, presence)
- What are your products and services
But really, the first question we’d ask you is:
Where you want to take your business?
The 3 Systems of Digital Marketing
Everyone is trying to sell you
- Web design (which we do)
- Search Engine Optimization – SEO (which we do)
- Advertising campaigns (which we do)
- Email marketing (which we do)
- Reputation management (which we do)
- Video marketing (which we do)
But really, these are just pieces of the puzzle called Digital Marketing which has just two main objectives:
- Get you more customers
- Maximize the Life Time Value of each customer
And when the pieces are laid down correctly and work in harmony, you can clearly identify 3 systems in play:
- Prospect and Lead Generation system
- Lead to Customer Conversion system
- Customer Value Maximization system
Now without knowing anything about your business – just by the fact that you are here reading this page – we can bet your business is leaking revenue opportunities and/or marketing dollars in each of the 3 systems.
Let’s investigate together where, and how to fix it.
Common questions about Digital Marketing in East Palo Alto, CA
Is Digital Marketing booming in East Palo Alto, CA?
Digital Marketing is flourishing. Digital marketing consists of emails, sites, social media, banner ads, videos, contents to create their market in between their audience and to reach an unlimited audience they used digital campaigns. Digital marketing is the very best source for brand name advancement.
Is Digital Marketing demanding around East Palo Alto, CA?
Digital Marketing is not demanding if you love the subject and lifestyle that includes it. Digital marketing is social media marketing, more to do with internet marketing than traditional marketing. However a great deal of typical ideas and approaches stay the exact same.
What are the 5 kinds of media near East Palo Alto, CA?
Media can be classified into 4 types: Print Media (Newspapers, Magazines) Broadcast Media (TELEVISION, Radio) Outdoor or Out of Home (OOH) Media.Internet.
What are best ways of digital marketing?
13 methods you can make digital marketing work for youSearch Engine Optimization (SEO) Search Engine Marketing (SEM) Content Creation. Social Media Marketing (SMM) Digital Display Advertising. Retargeting and Remarketing. Mobile Marketing. Interactive Marketing.
What is KPI in digital marketing around East Palo Alto?
That’s where Key Performance Indicators (or KPIs) enter into play. A KPI is a measurement that will straight impact your marketing objectives. For example, if your objective is to increase sales efficiency, you’ll want to measure the total quantity of sales divided by overall leads.
What are the kinds of digital technology near East Palo Alto, CA?
The following are common examples of digital things.Digital Technology. A term for devices or services that use computer systems. Digital Electronics. Devices which contain computers or that procedure binary data.Digital Media. Digital Content. Digital Economy. Digital Data. Digital Culture.
What is SEO KPI?
Search Engine Optimization (SEO) KPIs are values utilized by marketing groups to measure the performance of their website for organic search results. In order for teams to really comprehend their search marketing performance, it’s crucial to measure seo metrics and track modifications month over month.
What are the basics of digital marketing in East Palo Alto, CA?
Before you choose to invest your time and resources in planning, it is essential that you understand the digital marketing fundamentals concerning the numerous platforms. An effective marketing strategy can incorporate a variety of components like: Website style. Search engine optimization.
What is a KPI marketing around East Palo Alto?
Marketing KPIs (Key Performance Indicators) specify, numerical marketing metrics that organizations track in order to measure their progress towards a defined goal within your marketing channels. By tracking the right marketing KPIs, your company will have the ability to make adjustments to different methods and spending plans.
What are the kinds of digital marketing close-by East Palo Alto, California?
Kinds of online digital marketing consist of: Search Engine Optimization (SEO) Search Engine Marketing and Pay-Per-Click Advertising.Social Media Marketing.Content Marketing.Affiliate Marketing.Influencer Marketing.Email Marketing.Viral Marketing.
What are examples of digital technology?
Digital technologies are electronic tools, systems, gadgets and resources that create, store or process information. Popular examples include social media, online video games, multimedia and cellphones.
About Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
About East Palo Alto, California
East Palo Alto (abbreviated E.P.A.) is a city in San Mateo County, California, United States. As of the 2010 census, the population of East Palo Alto was 28,155. It is situated on the San Francisco Peninsula, roughly halfway between the cities of San Francisco and San Jose. To the north and east is the San Francisco Bay, to the west is the city of Menlo Park, and to the south the city of Palo Alto. Despite being called “East” Palo Alto, the city is directly north of Palo Alto. While often incorrectly assumed to be part of the city of Palo Alto, East Palo Alto has always been a separate entity since its founding as an unincorporated community until its incorporation in July 1983. It is also in San Mateo County, while Palo Alto is in Santa Clara County. The two cities are separated only by San Francisquito Creek and, largely, the Bayshore Freeway (the vast majority of East Palo Alto is northeast of the freeway, while all of the residential part of Palo Alto is southwest of the freeway). The revitalization projects in 2000, and high income high-tech professionals moving into new developments, including employees from Google and Facebook, have begun to eliminate the cultural and economic differences between the two cities. East Palo Alto and Palo Alto share both telephone area codes and postal ZIP codes.
43% of East Palo Alto’s residents were African Americans in 1990, which was the result of redlining practices and racial deed restrictions in Palo Alto. Latinos now constitute about 65% of the total population, while the proportion of African Americans has decreased to about 15%. A small minority of Pacific Islanders also reside in East Palo Alto, most of Tongan, Samoan and Fijian origin.. East Palo Alto has the largest concentration of Pacific Islanders of any American city or town outside Hawaii..
East Palo Alto has seen a dramatic drop in violent crime in the last 20 years, including a 97.6% reduction in murders from 1992 to 2017. In the past, East Palo Alto experienced profound crime and poverty, especially during the 1980s and early 1990s. In 1992, it had the highest homicide rate in the country with 24,322 people, and 42 murders, equaling a rate of 172.7 homicides per 100,000 residents. In 2017, it had only
The prosperity that benefited the Silicon Valley during the dot-com boom of the late 1990s largely bypassed East Palo Alto. The Ravenswood City School District, which serves East Palo Alto and part of adjoining Menlo Park, has struggled with low academic performance. Eventually, however, the Peninsula’s shortage of land and soaring property prices meant that even East Palo Alto became an option for urban regeneration. Until recently, gentrification has been rare in East Palo Alto.
East Palo Alto also includes a small piece of land across the Bayshore Freeway (US 101) from the shopping center, a roughly triangular area between US 101 and San Francisquito Creek, formerly the site of a two-block-long retail business district known as Whiskey Gulch. The name dates back to the time that Stanford University, in Palo Alto to the west, was dry and prohibited alcohol sales within a radius of one-mile (1.6 km) from the campus; Whiskey Gulch was just outside the limits, and was home to a number of liquor stores and bars. In 2000 the city tore down Whiskey Gulch and replaced it with the University Circle office complex. A 200-room Four Seasons hotel opened in University Circle in 2006.
Over 25% of East Palo Alto (400+ acres) has been bulldozed and replaced with brand new housing and brand-name retail establishments over the last 10–15 years, including IKEA, Target, Home Depot, Nordstrom Rack, Togo’s, Starbucks, Office Depot, Mi Pueblo Food Center, PGA Tour Superstore, 6 to 9 Dental, Jamba Juice and Izzy’s Brooklyn Bagels, attracting an entirely new demographic. The University Square community has become particularly appealing to young high-tech professionals and high-income couples, including many employees from Google, Facebook, Sun Microsystems, Yahoo!, and various other software and startup companies.
East Palo Alto to Real X Marketing