Berkeley SEO Services

Get found on Google in Berkeley and the cities around it!

Have more leads, and convert them into customers

Berkeley SEO

Berkeley SEO Services

Berkeley, California

There are around

120,972 people in Berkeley

Do you know

  1. How many of them search online for your type of business?
  2. How many of these people actually find you?
  3. How much more money could you make if even just a fraction became your customers?

Now, a New Search Engine Optimization Calculator

can give the answers to these questions – and more!

With this calculator you can

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Find Your Market Opportunity
How many people are searching for your product or service in Berkeley each month (probably more than you thought), and how these searches can translates into revenue for your business.

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Identify Your Competition
How strong are your SEO competitors (they are not who you consider your business competitors), and how difficult or easy would it be to outrank (bypass) the competition.

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Know Your Return On Investment (ROI)
Why SEO is probably your best marketing method by far in terms of ROI, and how fast can you get there.

All is needed is your website address, and a way to send you the answer. We do the rest.

Get more than clicks when you choose the right Berkeley SEO consultant

Why should you even consider doing Berkeley Search Engine Optimization (SEO) for your business?

The answer is simple.

The search engines bring people who are ready to buy now, or need more information before they make their buying decision.

Without them finding your business through search, they will likely go elsewhere. Toย your competitors.

You can bring leads in customers to your business in other channels, like Social Media, Paid Ads, and Email/Mail campaigns. And you probably should.

But if done right, SEO can probably give you one of the best Return On Investment (ROI) on your marketing dollars.

Key statistics about how people buy

Berkeley SEO Expert

According toย BrightLocal surveyย in 2020

  • 93% of consumersย used the internet to find a local businessย in the last year, with 34% searching every day
  • 87% of consumers readย online reviews for local businessesย in 2020 โ€“ up from 81% in 2019

In other words, most buyers areย searching onlineย for businesses like yours, and then buy from who they believe has good to excellent reputation.

If they cannot find you when they search online in Berkeley โ€“ you probably wonโ€™t get their business.

How does an SEO agency in Berkeley or other cities typically work

Berkeley SEO Agency

“If you don’t know where you are going, any road will get you there.” – Lewis Carroll

Each SEO agency would likely have its own process when creating an SEO campaign. We believe in setting objectives, expectations, proper planning, and only then – execution.

Our process is greatly influenced by our engineering origin. We follow a structured approach and go by the numbers, both for the preliminary research, and then when monitoring and adjusting the campaign.

Here are the steps we take.

SEO Process diagram

1. Market Research

SEO audit

  • Where are you currently ranking for your main keywords in Berkeley
  • How is your website structured
  • How well is your GMB optimized?
  • What does your Analytics data tell?

The market opportunity

  • In what business you are in
  • Who are your customers / clients / patients in Berkeley and the surrounding area
  • How many searches per month for your main keywords
  • How much revenue can you expect from an SEO campaign

Evaluating the competition

  • Who are your SEO competitors on Page 1
  • How strong they are
  • What would it take to outrank them
  • How long would it take to do that

2. Campaign Planning

Goals and expectations

  • Where geographically would you like to rank
  • What keywords should you go after
  • When will you start seeing results
  • What will be the cost

Content planning

  • Extensive keyword research
  • Topic clustering
  • Finding low hanging fruit content opportunities
  • Prioritize content writing and sequencing
  • Site structuring

Off-page planning

  • Finding off-page opportunities on other websites and social media
  • Finding citation opportunities of general, local, and industry-related

3. Execution

Content writing

  • Content writing and on-page optimization
  • Internal linking

Off-page execution

  • Creating branded social media properties or linking to them
  • Creating off-page assets
  • Social media syndication
  • Building citations

GMB optimization

  • Create SEO-oriented content for description, services, and products
  • Link from website to the GMB
  • Embed GMB on website
  • Reviews

4. Monitoring.ย  Adjustment.ย  Expansion

Tracking

  • Continuously track ranking of keywords
  • Track ranking of the GMB
  • Track conversions to leads and customers

Making adjustments

  • Content adjustments and creating new content
  • Finding more off-page opportunities
  • Optimize conversions

Geographical and keyword expansion

  • Create local pages for each location around Berkeley you want to rank in
  • Optimize each local page based on Page 1 specific SEO competitors
  • Find new keyword opportunities based on the Google Search Console and write content for them

Thinking of using SEO for your business?

While SEO can normally bring tremendous value to a business, sometimes the numbers simply don’t work.

You won’t get the Return On Investment (ROI) you expect, or even risk losing money.

Wouldn’t you rather know before you invest in the campaign?

Have a 15-minute free discovery call with a Berkeley SEO specialist in our team to see if SEO is a good fit for you.

Schedule your call now.

SEO services we offer in Berkeley

We provide a full range of SEO and Marketing services in Berkeley, California . Contact our team today for SEO expert service.

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SEO Audit

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Keyword Research

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Competitive Analysis

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Technical SEO

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On Page SEO

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Off Page SEO

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Structured and Unstructured Citations

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Content Creation

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Content Syndication

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Conversion Optimization

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Web Design (SEO-Optimized)

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Rank Tracking

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Portfolio SEO and City Pages

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Google My Business Optimization and Marketing

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Reputation Management

About Berkeley, California

Berkeley ( BURK-lee) is a city on the eastern shore of San Francisco Bay in northern Alameda County, California, United States. It is named after the 18th-century Irish bishop and philosopher George Berkeley. It borders the cities of Oakland and Emeryville to the south and the city of Albany and the unincorporated community of Kensington to the north. Its eastern border with Contra Costa County generally follows the ridge of the Berkeley Hills. The 2020 census recorded a population of 124,321.

Berkeley is home to the oldest campus in the University of California system, the University of California, Berkeley, and the Lawrence Berkeley National Laboratory, which is managed and operated by the university. It also has the Graduate Theological Union, one of the largest religious studies institutions in the world. Berkeley is considered one of the most socially progressive cities in the United States.

(Source: Wikipedia)

Zip Code(s) We Serve in Berkeley

94701 94702 94703 94704 94705 94706 94707 94708 94709 94710 94712 94720

Frequently Asked Question

What is Search Engine Optimization and How Does It Work?

SEO is a combination of on-page and off-page optimization. The final goal is to have content that ranks high in SERPs for highly searched terms, capturing traffic from other sites pointing the way to your own. Some of the most important steps in optimizing your site are to include keywords, titles, and descriptions. The better your content ranks, the more people will visit it.

The first-page ranking you want may take some time to obtain. You'll need to work with an SEO company that has enough clout with search engines to get you there within a reasonable time frame. You can increase your position by getting links from other sites that have a similar audience as yours.

What is the Cost of Search Engine Optimization?

SEO is not one size fits all. You may be wondering how much it costs. SEO costs for a small business are different than what an enterprise-level company would spend, for instance. There are many factors to take into account when it comes to the price of SEO. Some of these are your industry, location, market share, product or service type, competitiveness in the industry, and more. To get a ballpark figure you can check out this pricing page that gives some user-friendly prices. The page also includes information about other types of services you might need like web development and social media management.

The first step in choosing the correct SEO package is to determine how much you can spend. After that, consider why you want more clients. Finally, consider if you truly desire more visitors or if you merely want them on your website; this may appear straightforward yet it might be necessary to abandon Google entirely if more consumers are what you desire. Just like on search engines, search engine optimization (SEO) is a method for increasing the number of visitors to your website by improving its visibility. While everyone uses search engines these days, there are other websites that people visit when looking for anything. If you want more visitors to your website, you may need to go beyond SEO and look at pay-per-click (PPC) or content marketing services, such as blogging or guest blogging.

You may come across additional reports that vary in price from $999 to $100,000 or more on the page linked above.

What Does SEO Do for Your Business?

The most effective approach to ensure that your website is successful after a redesign is to have a thorough understanding of SEO strategies. RankBrain will assist you to rank higher than the competition if you do SEO on your site on a regular basis.

Many people are still using ordinary search results, but there is a trend towards voice search results. Google has stated that the number of searches using voice has increased by 30% in the last 12 months.

If you want people to be able to find your business, then you need to implement long-tail keywords into your website. The best way is to put commonly searched keywords into your H1 tags, meta description, and content title elements.

The fact is that SEO works. It's not all that difficult, and many small business owners make use of basic SEO methods. In actuality, they have been employing them for years because they know how successful they can be.

Is SEO for your company worth it?

If you're an internet entrepreneur or run a company, you may be wondering if Search Engine Optimization (SEO) will aid your website. The answer is yes. Using search engines to locate clients and other interested parties is one of the greatest ways to engage with them. If people are looking for what you have to offer but can't find any information on your site about it, they will simply move on to somewhere else.

It is critical that you optimize your site for the best SEO practices, such as incorporating relevant keywords in titles and tags, to enhance your chances of ranking highly in search engine results pages (SERPs). Others will discover your website since their search produced something that caught their attention.

What does the term "duplicate content" refer to?

Duplicate content refers to any one piece of content which has been duplicated on the same domain. This results in search engines counting each one as a separate web document and it can lead to penalties such as lower ranking in SERPs and penalize with ranking for scraping.

For example, if you have a page about "blue widgets," having another page on the same domain titled "The Blue Widgets" is duplicate content. This would be regarded as two separate web documents by search engines.

What SEO Strategies Should Be Avoided?

Cloaking and scraping content are examples of SEO methods that Google does not support.

Cloaking is the process of displaying one type of material to search engines while concealing another from regular website visitors. The goal is to improve web traffic and rank higher in search engine results pages (SERPs). JavaScript code, iframe tags, or meta tags can be used for cloaking.

Scraping is also not advised since it involves extracting information from different websites without permission. Copyright laws are broken, and scrapers may be penalized by having their positions in SERPs decreased.

What Does a Search Engine Optimization Expert Do?

The primary duty of an SEO specialist is to ensure that the company's website appears well in search engine results. They accomplish this by optimizing for keywords, studying which keywords other websites utilize, and analyzing data about the site's performance.

The SEO specialist also needs to monitor the performance of the business's website, making sure that it is relevant to key terms and phrases. The specialist will also be looking at how competitors are doing on search engines to see if they can outrank them.

How Does SEO Marketing Work?

The aim of Search Engine Optimization (SEO) is to improve the ranking of a website on search engines. This includes organic SEO, which aims to enhance your site's natural rankings. There are several tactics for utilizing sponsored Google, Yahoo!, and Bing advertisements. The technique of marketing with search engine optimization is known as SEO marketing.

If you've already created a website, then it's time to start optimizing it so that the search engines will take notice. There are four main areas where you can optimize your website: on-page optimization, off-page optimization, technical optimization, and content optimization.

Is SEO the Same as SEM?

Yes, SEO and SEM are the same thing. Search engine optimization is just one part of it. They're not the same thing because while search engine optimization techniques are used to help increase organic ranking in search engines that will then lead to more people seeing your site, Pay-per-click or SEM is used to go to a particular website when they search for something on Google or another search engine.

The primary distinction is that organic SEO focuses on increasing your ranking via natural methods, such as enhanced content and backlinks, whereas SEM allows you to spend money in order to rank first on the results page.

Every year, there are hundreds of newspaper articles complaining that Google's hands-off approach is hurting local businesses, and hundreds more denying it.

Can SEO Be Done Without Website?

SEO is based on the ranking of your site in search engines, which depends on how many incoming links you have and how much traffic it gets. Implementing these strategies will require time, effort, and money to make them happen, so it's best to start with a website that's already ranking well.

Is it Worth It to Hire an SEO Consultant?

Backlinks are the most important organic factor for search engine optimization. The thing with backlinks is that it's not about how many you have, or what kind of backlink you have, but rather what the quality of the backlinks is.

Is It Worth It To Pay For An SEO Service?

They do, and if you want to boost the SEO of your website, you should engage an SEO business.

Some claim that hiring them is a waste of money and time. They feel they can learn SEO on their own and do it themselves, but there are several drawbacks to doing so. Not every new concept will succeed, and if you're unfamiliar with this area, you'll most likely overlook critical elements of page ranking.

Another disadvantage is that some people may be lured into thinking they've identified the ideal solution for all of their website needs when, in reality, it only applies to a certain niche. If someone requires a site membership system with a PayPal gateway to charge consumers, for example, there are numerous firms that can help them do so; however, engaging one without doing proper research or consulting somebody who knows SEO will not get you very far.

Are SEO Tools Worth It?

When it comes to search engine optimization, there are many SEO tools available. SEO tools can be a huge asset for any business and help boost their rankings and progress. The majority of these tools come in the form of plugins and extensions for different browsers and can also be found as stand-alone programs. These tools can find holes in your website's page, show you which keywords are more important and what kind of traffic your website gets.